Pop / Pop-under

Pop / Pop-under channel · judged Valid or Invalid

Which ClickAdilla spots send bot traffic?

Q: Which ClickAdilla tokens should I put in my URL?

[CLICK_ID] identifies the click and is what conversions match on. [SPOT_ID] names the ad placement and [DOMAIN] the referring site, the two levels ClickAdilla lets you blacklist, and [CAMPAIGN_ID] keeps campaigns apart. Notification widget ads carry no [DOMAIN], so for that format the spot is the finest level you get, and video ads document only [DOMAIN], [PRICE] and [SPOT_ID], with [DOMAIN] passed on each impression rather than on clicks. Per-format creative tokens such as [BANNER_CREATIVE_ID] and [POPUNDER_CREATIVE_ID] add creative-level detail if you want it.

ValidVisit judges every ClickAdilla visit Valid or Invalid and pins it to the spot that sent it, worst first.

Not ready? Estimate your invalid clicks →

validvisit · clickadilla cut-list

Exclude the bad spot in ClickAdilla

The buyer selects the campaign in Statistics, ticks the bad spot IDs (or domains in the Sites tab) and clicks "Add to black list", or pastes the spot/site list into the campaign’s Sources white/blacklist; ClickAdilla then stops serving to those spots/sites.

Where: Statistics page > Spots tab (or Sites tab for domains) > tick rows > "Add to black list"; also Create campaign > Sources tab accepts white/black lists of sites or spots

Controls in ClickAdilla’s campaign settings

✕ IP lists✓ OS✓ OS version✓ Browser✓ Browser version✓ Language✓ Device✓ Connection

ClickAdilla macros mapped to report columns

2026-10-02

macros checked against ClickAdilla’s own docs

no-hop

one script, nothing added to the click path

Valid / Invalid

a verdict on every visit

00 / REVIEW

ClickAdilla review for advertisers.

ClickAdilla is a self-serve network selling popunder, banner, web push, in-page, direct link, video and native from a $5 minimum campaign and $50 deposits. It says all traffic is checked by an in-house anti-fraud system with manual controls before it reaches you, but it doesn’t refund spent traffic, so the quality work is yours: judge visits per site and spot and blacklist the weak ones. We don’t run ClickAdilla campaigns ourselves; the facts below are ClickAdilla’s own pages.

	Detail
Formats	Popunder, banner, web push, in-page, direct link, video and native. source
Pricing	A real-time auction with no fixed CPC; Smart CPM auto-bidding drops non-converting zones. source
Minimum	$5 to launch a campaign; ClickAdilla recommends $500 or more to evaluate it. source
Minimum deposit	$50 by card, crypto, Capitalist and most other methods; $500 by wire. source
Payment	Cards, USDT, Capitalist, Paxum and wire, among others. source
Moderation	Usually up to 15 minutes. source
Blocking	Instant blacklists, carrier and OS targeting, and an API. source
Bot traffic	An in-house anti-fraud system with manual controls; ClickAdilla says traffic is verified before it reaches your campaign. No partner is named. source
Refunds	Unused balance only, above $50, within 6 months of the last payment, minus a 10% fee (minimum $25); no refunds for spent traffic. source
Trustpilot	1.5/5 from 183 reviews on 26 October 2026, mostly advertisers; complaints are about traffic that doesn’t convert and refused refunds.

Formats

Detail: Popunder, banner, web push, in-page, direct link, video and native. source

Pricing

Detail: A real-time auction with no fixed CPC; Smart CPM auto-bidding drops non-converting zones. source

Minimum

Detail: $5 to launch a campaign; ClickAdilla recommends $500 or more to evaluate it. source

Minimum deposit

Detail: $50 by card, crypto, Capitalist and most other methods; $500 by wire. source

Payment

Detail: Cards, USDT, Capitalist, Paxum and wire, among others. source

Moderation

Detail: Usually up to 15 minutes. source

Blocking

Detail: Instant blacklists, carrier and OS targeting, and an API. source

Bot traffic

Detail: An in-house anti-fraud system with manual controls; ClickAdilla says traffic is verified before it reaches your campaign. No partner is named. source

Refunds

Detail: Unused balance only, above $50, within 6 months of the last payment, minus a 10% fee (minimum $25); no refunds for spent traffic. source

Trustpilot

Detail: 1.5/5 from 183 reviews on 26 October 2026, mostly advertisers; complaints are about traffic that doesn’t convert and refused refunds.

Works for advertisers

Very low entry: $5 to launch a campaign.
Seven formats and Smart CPM auto-bidding.
Fast moderation.
Instant blacklists and an API for zone control.

Watch out for

No refunds for spent traffic, and unused-balance refunds cost 10% (minimum $25).
No named anti-fraud partner.
Advertiser reviews on Trustpilot are mostly negative.
Wire deposits start at $500.

Checked against ClickAdilla’s own pages on 2026-10-26. ValidVisit is independent of ClickAdilla.

Buying ClickAdilla traffic?

See which ClickAdilla spots send bots before you scale.

Every ClickAdilla visit judged Valid or Invalid, worst spot first.
Pinned to the spot that sent it, through ClickAdilla’s own tracking tokens.
One script on your landing page, nothing added to the click path.

ClickAdilla tracking tokens →

zone 447113K71% invalid

zone 33916.1K23% invalid

zone 12084.7K2% invalid

01 / SIGNAL

How bot traffic slips in through ClickAdilla spots.

ClickAdilla is a self-serve, multi-format ad network — popunder, push, in-page, banner, native and video — and a campaign buys either Run of Network, which ClickAdilla describes as a wide collection of websites, or Premium sites picked from a list. On Run of Network you don’t choose the sites up front; you blacklist or whitelist them afterwards, so what each site sends is the thing to measure. ClickAdilla passes [SPOT_ID] (the ad location or placement) and [DOMAIN] (the referring site’s domain) alongside [CAMPAIGN_ID] and [CLICK_ID], and both sites and spots can be blacklisted in the campaign. ValidVisit reports which sites and spots carry invalid traffic, so the blacklist you build in ClickAdilla rests on the visits themselves rather than on clicks or spend alone.

ClickAdilla describes a popunder as a page that opens as a background tab after a user clicks on a site’s content, so a popunder visit reaches your landing page without anyone having chosen your ad, and its popunder guide prices the format per 1,000 impressions, so there is no ad click to count either. ClickAdilla’s own blacklisting guide gives bot traffic as the first reason to blacklist a site, next to a non-target audience and a high bounce rate. Its statistics and blacklists work at two levels, sites and the spots inside them, and a problem can sit in a whole site or in a single [SPOT_ID] of a site that is otherwise fine. ValidVisit attributes each visit’s verdict to its site and spot, so you can cut a whole site or only the placement that is bad.

What to watch on ClickAdilla

Site ([DOMAIN]) invalid share

Sort active [DOMAIN] values by invalid share. Sites running above your baseline are blacklist candidates.

Spot-level granularity

Where a site is mostly valid but one [SPOT_ID] is bad, the spot breakdown lets you cut the placement without losing the site.

One format per campaign

ClickAdilla documents a separate token set for each format (banner, popunder, native, web push, in-page, notification widget, video), and each reaches visitors differently: a popunder opens as a background tab after a click on the site’s content, a web push is a browser notification, an in-page ad is a notification fixed to one area of the screen. Run each format as its own campaign so [CAMPAIGN_ID] keeps them apart, and compare invalid shares format by format before blacklisting a site across all of them.

Rules blacklist on cost and clicks, not on visit quality

ClickAdilla’s Rules add sites or spots to a campaign’s blacklist automatically when cost, impressions, clicks or conversions cross a threshold you set over a chosen number of days, with up to three Rules per campaign. None of those metrics says whether a visit was valid, so check what a Rule would cut against its invalid share.

02 / VERDICTS

What ClickAdilla lets you judge by.

Publisher / site / zone

Invalid share broken down by:

Site domain [DOMAIN]HTTP referrer domain: the site the ad ran on. Not passed for notification widget ads.

Placement / widget

Invalid share broken down by:

Spot / Zone ID [SPOT_ID]The specific ad spot / zone within a site.

Per-click id: ClickAdilla passes a unique click id, and ValidVisit stores it with each visit, so a verdict traces back to the click in ClickAdilla’s own reports.

Compare bot & invalid-traffic breakdown across every ad network →

See your own ClickAdilla sub-sources judged this way.

03 / ATTRIBUTION

How ValidVisit attributes ClickAdilla traffic

Each ClickAdilla macro maps to a normalized parameter, so every judged visit is pinned to the right campaign, creative and publisher.

validvisit · tracking url

Tracking URL for ClickAdilla, ready for ValidVisit

https://yoursite.com/landing?utm_source=clickadilla&utm_medium=pop&vv_campaign_id=[CAMPAIGN_ID]&vv_publisher_id=[DOMAIN]&vv_placement_id=[SPOT_ID]&vv_click_id=[CLICK_ID]

All ClickAdilla tracking tokens →

Token	ClickAdilla macro	Maps to	Identifies
Campaign ID	`[CAMPAIGN_ID]`	campaign_id	campaign
Site domain	`[DOMAIN]`	publisher_id	publisher
Spot / Zone ID	`[SPOT_ID]`	placement_id	placement
Click ID	`[CLICK_ID]`	click_id	click

Campaign ID

ClickAdilla macro: [CAMPAIGN_ID]
Maps to: campaign_id
Identifies: campaign

Site domain

ClickAdilla macro: [DOMAIN]
Maps to: publisher_id
Identifies: publisher

Spot / Zone ID

ClickAdilla macro: [SPOT_ID]
Maps to: placement_id
Identifies: placement

Click ID

ClickAdilla macro: [CLICK_ID]
Maps to: click_id
Identifies: click

Macros checked against ClickAdilla’s own documentation on 2026-10-02. ClickAdilla docs

The verdict works the same way on every network. ValidVisit never changes your ClickAdilla account: you make the exclusion there yourself. How the verdict works →

FAQ

ClickAdilla traffic quality, answered.

Is ClickAdilla legit?

ClickAdilla is a working self-serve network with a public help center, published refund terms and fast moderation. It doesn’t refund spent traffic and its Trustpilot reviews are mostly negative, so test with a small budget and judge visits per site and spot before you scale.

How do I blacklist a spot or site in ClickAdilla?

On the Statistics page, select the campaign, open the Spots tab (or the Sites tab for domains), tick the bad rows and click "Add to black list"; ClickAdilla then stops serving to them. When creating a campaign, the Sources tab also accepts white/black lists of sites or spots.

Can I exclude IP addresses in ClickAdilla?

Not as an exclusion list. ClickAdilla documents IP Ranges as a targeting mode: you enter the addresses or ranges you want to reach and the campaign serves to those, so exclusion works at the site and spot level. Its other targeting covers location, device type and vendor, connection type and carrier, browser and a starting browser version, operating system and a starting OS version, and browser language.

Which ClickAdilla tokens should I put in my URL?

[CLICK_ID] identifies the click and is what conversions match on. [SPOT_ID] names the ad placement and [DOMAIN] the referring site, the two levels ClickAdilla lets you blacklist, and [CAMPAIGN_ID] keeps campaigns apart. Notification widget ads carry no [DOMAIN], so for that format the spot is the finest level you get, and video ads document only [DOMAIN], [PRICE] and [SPOT_ID], with [DOMAIN] passed on each impression rather than on clicks. Per-format creative tokens such as [BANNER_CREATIVE_ID] and [POPUNDER_CREATIVE_ID] add creative-level detail if you want it.