ExoClick
Playbook · 2 min read

How to blacklist sites and zones in ExoClick

ExoClick gives advertisers granular control: you can blacklist individual site and zone IDs right in the campaign. Here’s how to find which ones to block.

01 /

Find the invalid-traffic sites and zones

ExoClick tags each click with both a site id and a zone id. Scoring every visit 0–100 and breaking the invalid-traffic rate down by site and zone surfaces the specific sites and zones concentrating bots immediately, at whichever resolution you need.

02 /

Blacklist them in ExoClick

In the ExoClick campaign settings, open Sites & Zones and add the flagged site/zone IDs to the blacklist (you can also blacklist by category or keyword). Save, and ExoClick stops serving on them. Zone-level blocking lets you keep a site while cutting a single invalid-traffic zone on it.

03 /

What ValidVisit does and doesn’t do

ExoClick’s own API is capable of pushing a blacklist update on its own — which makes it worth being explicit about what ValidVisit doesn’t do with that door sitting open. ValidVisit scores the traffic and hands you the site/zone IDs; it never reaches into your ExoClick account and blacklists anything, even though the plumbing to do exactly that already exists. You open Sites & Zones, you paste the IDs, you decide. The account — and every exclusion in it — stays entirely yours to operate.

FAQ

Frequently asked questions

Where is the blacklist in ExoClick?+
In the campaign settings under Sites & Zones — add the site or zone IDs you want excluded (category and keyword blocks are available there too).
Site vs zone — which should I block?+
Block a zone to cut a single invalid-traffic placement while keeping the rest of a site; block a site to remove the whole publisher. ValidVisit scores both levels so you can choose the most surgical option.
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