How to blacklist bad sites and zones in ExoClick
ExoClick gives advertisers granular control: you can blacklist individual site and zone IDs right in the campaign. Here's how to find which ones to block.
1. Find the bad sites and zones
ExoClick exposes both a site id and a zone id on each click. ValidVisit scores every visit 0–100 and breaks the invalid-traffic rate down by site and zone, so the specific sites/zones concentrating bots surface immediately.
2. Blacklist them in ExoClick
In the ExoClick campaign settings, open Sites & Zones and add the flagged site/zone IDs to the blacklist (you can also blacklist by category or keyword). Save, and ExoClick stops serving on them. Zone-level blocking lets you keep a site while cutting a single bad zone on it.
What ValidVisit does and doesn't do
ValidVisit scores the traffic and gives you the site/zone IDs to exclude; you apply the blacklist in ExoClick. Report-only, independent evidence — you stay in control of the account.
Related
See your own channel scored the same way — early access is open.
FAQ
Where is the blacklist in ExoClick?+
Site vs zone — which should I block?+
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