TacoLoco
PushPop / Pop-under
Push channel · scored 0–100

Which TacoLoco zones send real traffic?

Not all TacoLoco traffic is equal. ValidVisit scores every visit 0–100 and pins it to the exact zone that sent it — so you can tell real humans from bots and invalid clicks, worst zones first.

validvisit · tacoloco cut-list
Exclude the bad zone in TacoLoco

The buyer pastes/uploads the bad zone or source IDs into a Zone List at my.tacolo.co/lists and attaches that list to an In-Page Push or Direct Clicks campaign as a blacklist (exclude) — or maintains it programmatically via the Zone Lists API.

Where: Advertiser dashboard at my.tacolo.co/lists ("Zone Lists" section), where zone/source IDs are grouped into whitelists/blacklists that are then included/excluded in a campaign's zone targeting; also manageable via the Adve
Controls in TacoLoco’s campaign settings
IP lists OS Language Device

ValidVisit reports the device, OS, browser — down to the version — plus the language and ISP behind every flagged visit, and TacoLoco supports OS, language and device type targeting. The segments we flag are segments you can exclude.

4
TacoLoco tokens mapped to attribution
2
sub-source dimensions scored
per-click
unique id — velocity & dedupe checks
0–100
quality score on every visit
01 / SIGNAL

How invalid traffic slips in through TacoLoco zones.

TacoLoco is a push channel — exactly where invalid traffic concentrates. See which TacoLoco publishers, placements and sub-sources send real clicks versus bots, attributed via TacoLoco’s own tracking tokens and scored 0–100 per source.

02 / SCORED

Pinpoint the bot publishers & placements in TacoLoco.

TacoLoco itself isn't the problem — bots and invalid traffic concentrate in a handful of its sub-sources: the publisher, site or zone, and the placement or widget within it. So we roll the score up by those TacoLoco tokens, not by creative (which says nothing about whether a click was human).

Bought as one TacoLoco line, your spend is a single number. Scored per sub-source it runs from 90 down to 17 — the worst is nearly all bots. That’s the leak a blended average hides.

validvisit · console
0–39 invalid40–69 suspicious70–100 clean
tacoloco-pub-298717
tacoloco-zone-6958
tacoloco-verified-2g90

TacoLoco traffic scored 0–100 per sub-source, worst first — down to the placement you buy.

Publisher / site / zone

Bot / invalid-traffic score broken down by:

  • Source ID {source_id}
Placement / widget

Bot / invalid-traffic score broken down by:

  • Zone ID {zone_id}

Per-click id: TacoLoco passes a unique click id, so we also run velocity, deduplication and repeat-source checks on every visit.

Compare bot & invalid-traffic breakdown across every ad network →

See your own TacoLoco sub-sources scored this way.

03 / ATTRIBUTION

How ValidVisit attributes TacoLoco traffic

Each TacoLoco macro maps to a normalized parameter, so every scored click is pinned to the right campaign, creative and publisher.

validvisit · tracking url
A TacoLoco tracking URL ValidVisit can score
https://yoursite.com/landing?utm_source=tacoloco&utm_medium=push&vv_click_id={click_id}&vv_campaign_id={camp_id}&vv_publisher_id={source_id}&vv_placement_id={zone_id}
Click ID
TacoLoco macro
{click_id}
Maps to
click_id
Identifies
click
Campaign ID
TacoLoco macro
{camp_id}
Maps to
campaign_id
Identifies
campaign
Source ID
TacoLoco macro
{source_id}
Maps to
publisher_id
Identifies
publisher
Zone ID
TacoLoco macro
{zone_id}
Maps to
placement_id
Identifies
placement
04 / DETECTION

How the detection works.

100+
Scale

Data points → one score

Every visit is weighed against more than a hundred independent data points and reduced to a single, sortable 0–100 quality score.

1 verdict
Depth

Many angles, combined

Each data point is combined rather than checked in isolation, so a genuine human almost never trips enough of them to be flagged — and bots that beat one rarely beat the rest.

0–100
Model

Proprietary, not a black box

The detection model is ours and stays that way. What you get is a clear verdict on every visit — not a single brittle rule you can game, and not an unexplained number you can't act on.

per source
Action

Pinned to the source

Every verdict maps to the campaign, publisher and placement that sent the click — so you know exactly which source to cut.

05 / THE CUT-LIST

How ValidVisit helps you cut fraud and bad zones on TacoLoco.

Scoring and attribution are the means — the point is cutting the TacoLoco traffic that wastes your spend. Here's how ValidVisit gets you a list you can act on.

  1. Score

    See what's actually landing

    You buy TacoLoco clicks; what arrives are visits. ValidVisit scores each one 0–100 so real humans stand out from bots and invalid traffic — one script, no funnel hop, no fingerprinting.

  2. Attribute

    Pin the fraud to its source

    Every scored visit is tied to the exact TacoLoco zone and zone via the network's own tokens — so the bad traffic has an address, not just a headline percentage.

  3. Cut

    Take the zones off your buy

    You get the worst offenders as a ready-to-use list plus postbacks to your tracker — so you can exclude them in TacoLoco and put your next dollar behind the traffic that converts.

FAQ

TacoLoco traffic quality, answered.

How does ValidVisit detect invalid TacoLoco traffic?+

Every TacoLoco click is weighed against 100+ independent data points spanning the network it came from, the device behind it and how the visitor behaves — combined into a single 0–100 quality score so real humans pass and bots stand out.

Can I see which TacoLoco publishers send bots?+

Yes. Using TacoLoco's own tracking tokens, ValidVisit attributes each scored click to the publisher, placement and sub-source, so invalid traffic is pinned to the exact sub-source — which you can then exclude manually in TacoLoco.

Does it require a funnel hop on my TacoLoco links?+

No. Detection runs from one lightweight script — no extra hop, no link rewriting, no change to your TacoLoco destination URLs.

Detect fraud on other push networks

All click fraud protection
tacoloco-pub-298717
tacoloco-zone-6958
tacoloco-verified-2g90

Find the bots in your TacoLoco spend.

See which publishers and placements send real buyers vs bots — every visit scored 0–100, worst first.

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