ValidVisit judges every PopCash visit Valid or Invalid and pins it to the website that sent it, worst first.
website in PopCashThe buyer collects bad [siteid] values from tracking and adds them to the blacklist in the PopCash members panel, which PopCash’s FAQ describes as removing websites that don’t fit or perform with the campaign.
PopCash is a popunder network with one of the lowest entry points anywhere: a $5 minimum deposit and bids from $0.0002 per unique visitor, with campaigns approved within an hour on business days. It says every visitor passes its anti-fraud filters, using internal and third-party tools, but its terms make its own reporting prevail after 3 days and offer no credit for invalid traffic, so read visits per site ID and blacklist the weak sites. We don’t run PopCash campaigns ourselves; the facts below are PopCash’s own pages.
| Detail | |
|---|---|
| Format | Popunder. source |
| Pricing | Per unique visitor, from $0.0002; its 2026 campaign guide describes the bid as a CPM. source |
| Minimum deposit | $5; its FAQ says $1,000 by wire. source |
| Payment | PayPal, Paxum or wire. source |
| Targeting | Geo, device, OS, carrier, browser and custom parameters; publisher whitelists and blacklists; a frequency cap of one per IP per 24 hours. source |
| Moderation | Manual; within an hour on business days, up to 12 hours at weekends. source |
| Bot traffic | “We use both internal and third party tools in order to repress fraudulent activity”; traffic reaches a campaign only after passing its anti-fraud filters. No partner is named. source |
| Terms | Discrepancies must be reported within 3 days, otherwise PopCash’s reporting prevails; no invalid-traffic credit is stated. source |
| Refunds | Unspent funds within 6 months, minus the payment-processor fee; after a second deposit, over $100 and with a 10% fee. Inactive accounts pay 5% (minimum $10) after 6 months. source |
| Trustpilot | 3.0/5 from 69 reviews on 26 October 2026, advertisers and publishers mixed; advertiser complaints are about bot traffic and budgets spent fast. |
Checked against PopCash’s own pages on 2026-10-26. ValidVisit is independent of PopCash.
PopCash is a pop-under network drawing traffic from publisher sites across news, entertainment, downloads and adult verticals. It works exclusively with popunder ads, and you bid per unique visitor rather than per click. PopCash says it checks each visitor with its own and third-party protection systems before a campaign receives the traffic; beyond that, the levers it gives you are the website and the category. The [clickid], [siteid], [category] and [campaignid] macros in your destination URL tie each visit’s verdict to the site ID and category responsible.
PopCash says a campaign only receives traffic after visitors have passed its antifraud filters, and that its ads are capped at one per IP every 24 hours, so it counts unique visitors only. What reaches your landing page has therefore been filtered once at network level. ValidVisit judges each of those visits again on your page, Valid or Invalid, and the useful question is where the Invalid ones concentrate. On PopCash the answer is a [siteid], the ID PopCash assigns to a publisher’s website: invalid visits that pile up on a handful of [siteid] values are a source problem you can act on.
Not every weak site is non-human. Blacklisting site IDs for high bounce rates, or dropping whole categories that underperform, addresses an audience problem rather than an invalid-traffic one. A Valid verdict on a site that never converts points to audience mismatch; an Invalid verdict points to non-human traffic. Both break down by [siteid] and [category], so you can act at the right level.
[siteid]) concentrationRank [siteid] values by invalid share. If a tight cluster of them accounts for a disproportionate share of your Invalid verdicts, those are the websites to blacklist. PopCash’s FAQ says that after a test period you can remove websites that don’t fit or perform with your campaign from the members panel.
[category])PopCash passes a content category for each placement (for example Movies, Streaming or Downloads). Segmenting invalid share by [category] shows which categories send the most invalid visits. PopCash targets campaigns by category, so one that keeps failing can be dropped from the campaign.
[campaignid])When you run several PopCash campaigns in parallel, the [campaignid] dimension lets you compare their invalid share side by side. [campaignname] carries the campaign’s name if you would rather read names than IDs.
Invalid share broken down by:
[siteid]Publisher's website / source identifier where the ad was shownPer-click id: PopCash passes a unique click id, and ValidVisit stores it with each visit, so a verdict traces back to the click in PopCash’s own reports.
Compare bot & invalid-traffic breakdown across every ad network →See your own PopCash sub-sources judged this way.
Each PopCash macro maps to a normalized parameter, so every judged visit is pinned to the right campaign, creative and publisher.
https://yoursite.com/landing?utm_source=popcash&utm_medium=pop&vv_click_id=[clickid]&vv_campaign_id=[campaignid]&vv_campaign_name=[campaignname]&vv_publisher_id=[siteid]&vv_keyword=[category]| Token | PopCash macro | Maps to | Identifies |
|---|---|---|---|
| Click ID | [clickid] | click_id | click |
| Campaign ID | [campaignid] | campaign_id | campaign |
| Campaign Name | [campaignname] | campaign_name | campaign |
| Site ID | [siteid] | publisher_id | publisher |
| Category | [category] | keyword | keyword |
[clickid][campaignid][campaignname][siteid][category]Macros checked against PopCash’s own documentation on 2026-10-02. PopCash docs
The verdict works the same way on every network. ValidVisit never changes your PopCash account: you make the exclusion there yourself. How the verdict works →
PopCash is a long-running popunder network with published terms, manual campaign checks and refunds of unspent funds. Its own reporting prevails after 3 days and it offers no invalid-traffic credit, so test with a small deposit and judge visits per site ID.
With PopCash’s publisher blacklist, which works on site IDs. PopCash offers whitelisting and blacklisting to advertisers, and its FAQ says you can remove websites that don’t fit or perform from the members panel once a test period has run. The blacklist is built from the SiteIDs collected through [siteid]. Rank your site IDs by invalid share first so the list starts with the sources doing the most damage.
[clickid] identify?A pop-under still carries PopCash’s [clickid], a unique per-click identifier used for conversion tracking, so each judged visit maps to one PopCash delivery even without a user-initiated click. Pair it with [siteid] and [category] to see where the visit came from.
Pop traffic often mixes two separate problems. High bounce rates with little flagged usually mean the traffic is human but a poor match for the offer: PopCash’s own guide blacklists site IDs for high bounce rates and excludes underperforming categories for that reason. That is an audience-quality problem, not an IVT problem. The verdict by [siteid] isolates the invalid visits, while your analytics and conversion data show the low-intent human ones. Acting on only one leaves half the problem in place.
No. PopCash documents no advertiser IP exclusion; the lever is the site ID. It does offer targeting by country, category, device, operating system, carrier and browser.
Weighing a blocker for pop / pop-under traffic? How ValidVisit compares to PureGuard, Adscore and Tracker bot filtering.
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