Enterprise go-to-market security and click-fraud suite. Here’s an honest, side-by-side look at how ValidVisit compares on detection depth, transparency, extra-hop requirements and ad-network coverage.
You want auditable measurement: every visit judged Valid or Invalid across 100+ data points, attributed to the publisher, zone and placement that sent it — including the native, push and pop networks.
Broad go-to-market security suite spanning ad fraud, website and form protection, CRM data hygiene and AI agent traffic.
Many teams run both: a blocker for automated exclusion, ValidVisit for independent per-visit evidence across every paid source.
Instead of an unexplained flag, ValidVisit judges every visit Valid or Invalid, with its evidence — per source, auditable, worst first.
| Capability | ValidVisit | CHEQ |
|---|---|---|
| Platform coverage | 48 verified networks incl. native/push/pop | Enterprise web + ad security |
| Positioning focus | Measurement & attribution, plus your traffic rules | Go-to-market security suite |
| How it is installed | One script on your pages + tracking tokens in ad URLs | Tag-manager loader with per-site modules |
| Automated exclusion pushed into ad platforms | No — you decide what to cut | Yes — core feature |
CHEQ details come from its public materials and our review of its product pages; prices on this page carry the date we checked them. They may have changed — verify on their site. We don’t publish unverifiable accuracy claims about other tools.
One verdict on every visit, rolled up per source, worst first — down to the placement you buy.
See your own paid traffic judged Valid or Invalid, source by source.
Genuine humans pass, bots stand out — and every verdict comes with its evidence.
An auditable verdict on every visit, built from 100+ data points.
Attribution across the native, push and pop channels where invalid traffic concentrates.
One lightweight script — nothing added to your click path.
Broad go-to-market security suite spanning ad fraud, website and form protection, CRM data hygiene and AI agent traffic.
If you want exclusions pushed straight into the ad platform automatically, CHEQ does that. ValidVisit never will: it detects, judges and attributes, and the decision to cut a source stays with you.
CHEQ calls itself a go-to-market security platform, and the scope is wide. It separates humans, AI agents and bots across paid media, direct site traffic, lead-gen forms and, more recently, AI crawler traffic, and it sells dedicated products for each: Ad Fraud, Website Protect, Sales Pipeline Protect and form and CRM data hygiene. ClickCease is its self-serve click-fraud line, now branded CHEQ Essentials. CHEQ says it runs behind about 15,000 brands, and it was recognised in Forrester’s Bot and Agent Trust Management Wave in Q2 2026. It acts on its verdicts across that whole surface: exclusion in the ad platforms, challenges and blocking on the site, and scrubbing of leads before they reach sales. ValidVisit is not trying to be a suite. It does one job: judge each paid visit Valid or Invalid on your landing page and attribute it to the campaign, publisher, zone or widget that sent it, using the ad network’s own tracking tokens. It never excludes for you and never writes to your ad accounts, and its verdict blocks nothing; on your site it acts only through traffic rules you set by country, data-center hosting or VPN. Whether that is enough depends on how many problems you are buying for.
CHEQ’s answer to invalid traffic is to cover every place it can land. Paid clicks, site sessions, form fills and CRM records each get a product, and each product acts: exclusion in the ad platform, a challenge or block on the site, a scrub in the pipeline. For a company whose marketing, security and revenue-operations teams all have an invalid-traffic problem, buying one vendor for all of it is a real advantage. ValidVisit matches only a sliver of that: it never excludes in an ad platform, challenges a visitor or scrubs a pipeline, and on the site it acts only on traffic rules you name.
ValidVisit covers one slice: paid visits arriving on a landing page. It does not protect forms, clean a CRM, challenge visitors or look at direct traffic. What it does with that slice is go deep on attribution. Each judged visit is tied to the exact publisher, zone or widget behind it, on search and social and on the native, push and pop networks where invalid traffic concentrates. The output is one per-source record a media buyer can act on the same day.
If you need the whole funnel protected, CHEQ is the broader product. If the question is which paid sources are wasting budget, ValidVisit answers it without a suite around it.
Two areas where CHEQ has invested are worth naming. It distinguishes AI agents and AI crawlers from humans and bots, and it protects lead-gen forms and CRM data, enriching or scrubbing records so sales does not chase fake leads. Both are real problems for B2B marketers, and both sit outside ValidVisit.
ValidVisit stays at the top of the funnel, on the visit. It judges that visit and reports which source sent it; it does not follow the visitor into a form or a CRM. If your pain is junk leads reaching sales, that is CHEQ’s ground. If your pain is paying networks for visits that were never going to convert, ValidVisit shows you which placements to cut, and blocking bad sources by network shows where to cut them.
CHEQ does not publish pricing for its core platform; contracts are negotiated on headcount, usage and term. Third-party estimates put it around $16K a year at an SMB tier and $61K at an enterprise tier, though those are outside estimates, not CHEQ’s own figures. ClickCease, CHEQ’s self-serve line, lists its Starter plan at $99 a month billed annually (checked October 2026).
ValidVisit is priced in public on the pricing page: $59, $99 and from $299 a month, billed on visits judged, with the full engine on every plan. There is no suite to assemble and no module to add later. That difference in buying process is often the practical decider for a team that needs an answer this month rather than after a procurement cycle.
One script, every visit judged Valid or Invalid and attributed to the source that sent it — see what your paid traffic really is.
Join the waitlist with just your email · 7-day trial at launch
One script · no cookies · no device IDs · raw IP never stored