Enterprise go-to-market security and click-fraud suite. Here’s an honest, side-by-side look at how ValidVisit compares on detection depth, transparency, extra-hop requirements and ad-network coverage.
You want transparent, auditable measurement: every visit scored 0–100 across 100+ data points, attributed to the publisher, zone and placement that sent it — including the native, push and pop networks most tools barely cover.
Broad enterprise feature set spanning click fraud, analytics security and compliance.
Many teams run both: a blocker for automated exclusion, ValidVisit for independent scored evidence across every paid source.
Where most tools stop at a per-click verdict, ValidVisit shows the transparent 0–100 score behind every one — per source, auditable, worst first.
| Capability | ValidVisit | CHEQ |
|---|---|---|
| Native / push / pop network coverage | 74 networks incl. native/push/pop | Enterprise web + ad security |
| Positioning focus | Transparent measurement & attribution | Go-to-market security suite |
| Detects without device fingerprinting or cookies | Yes — no fingerprint, no cookies | Typically fingerprint-based |
| Automated IP exclusion in Google / Meta | Roadmap | Yes — core feature |
CHEQ capabilities are based on public positioning and may change — verify on their site. We don’t publish unverifiable accuracy claims about other tools.
The same 0–100 score on every source, worst first — down to the placement you buy.
Genuine humans pass, bots stand out — and every verdict shows its work.
An auditable quality score on every visit, built from 100+ data points.
Attribution across the native, push and pop channels where invalid traffic concentrates.
One lightweight script — nothing added to your click path.
Broad enterprise feature set spanning click fraud, analytics security and compliance.
If automated IP exclusion pushed straight into the ad platform is your top priority today, a dedicated blocker like CHEQleads there. ValidVisit detects, scores and attributes — automated platform exclusion is on our roadmap, and we won’t pretend it’s shipped.
CHEQ is a large, enterprise go-to-market security platform. It protects the whole funnel — paid ad clicks, lead forms, analytics, and on-site experiences — from bots and invalid traffic, and its lineage now includes ClickCease, one of the best-known click-fraud blockers. CHEQ’s defining capability is real-time prevention: it can identify a bad actor in the click path and stop it before it touches your form, pollutes your analytics, or draws down your ad budget. For a brand that wants automated protection across many surfaces and has the scale to run an enterprise suite, that breadth is genuinely valuable — and it’s a capability ValidVisit does not offer. ValidVisit takes a narrower, deliberately different approach. We don’t block or auto-exclude, and we don’t fingerprint the visitor. Instead we measure: every inbound visit is weighed against 100+ independent data points that collapse into one 0–100 quality score, pinned to the exact source and sub-source that sent it. You get privacy-first, report-only evidence you act on yourself, inside each network’s own dashboard.
This is the real fork in the road. CHEQ is built to prevent — it sits in front of your funnel and stops suspected invalid traffic in real time, across ad clicks, forms, and analytics. That is a capable, valuable thing to own, especially for lead-generation teams tired of junk form fills polluting the pipeline, and it is something ValidVisit does not do.
ValidVisit works after the visit lands, not in the path. We produce an independent 0–100 quality score for every visit and attribute it to the source and sub-source that delivered it — a report-only cut-list you carry back into the ad network yourself. Nothing is auto-excluded on your behalf. The trade is transparency and control for automation: you see the evidence, you make the call, and the decision stays in your hands rather than inside a vendor’s block logic. Many teams run both — CHEQ prevents, ValidVisit gives you a second, independent read on which sources are actually worth your spend.
Most enterprise invalid-traffic suites, CHEQ included, build a rich picture of each visitor to power real-time decisions, and CHEQ pairs that with a genuinely broad compliance and analytics-security story that a large regulated brand will value — an area where it is clearly the more comprehensive product.
ValidVisit is fingerprint-free by design. We don’t build a persistent identity for the person behind a visit; the 0–100 score comes from how the visit itself behaves, the connection it arrived over, and how well its story holds together — never from tracking the human across sites. That is a deliberate privacy-first stance, and it is honest to name the trade-off: measuring without identity-level fingerprinting means we lead on transparency and defensibility rather than on catching every last identity-masked actor. For privacy-sensitive and consent-conscious teams, that posture is the point — the evidence you show your finance or media partners doesn’t depend on surveilling your audience.
CHEQ reports at the scale of an enterprise security platform. ValidVisit is scoped tightly to one job: telling you which paid-media sources are sending real people versus invalid traffic, in a form you can act on today.
Every visit gets one 0–100 score, and every score is pinned to the campaign, source, and sub-source that generated it — resolved into a simple Valid / Suspect / Invalid read. That gives you an auditable, per-source log rather than an aggregate number: you can see that one publisher or placement sits well below your baseline while the rest of a campaign looks clean, then exclude that sub-source manually in the network’s own dashboard. The framing stays honest — counts and quality, not a headline about recovered dollars. You are not asked to trust a vendor’s block decision or a savings estimate; you are handed the scored evidence and you decide what to cut.
One script, every visit scored 0–100 and attributed to the source that sent it — see what your paid traffic really is.
Free trial at launch · just your email
One script · no cookies · no fingerprinting · raw IP never stored