ValidVisit judges every Adnium visit Valid or Invalid and pins it to the site that sent it, worst first.
site + ad zone in AdniumThe buyer adds bad site IDs to a Black List on the wblist page (entities on the Black List are rejected), sets Exclude Site/Exclude Zone on the campaign, or pastes up to 50 bad SubIDs (one per line) into the campaign’s Keyword Targeting field as a black-list.
See which Adnium publishers, placements and sub-sources send real clicks versus bots, attributed via Adnium’s own tracking tokens and judged Valid or Invalid per source.
Invalid share broken down by:
{site}Invalid share broken down by:
{adzone}Per-click id: Adnium passes a unique click id, and ValidVisit stores it with each visit, so a verdict traces back to the click in Adnium’s own reports.
Compare bot & invalid-traffic breakdown across every ad network →See your own Adnium sub-sources judged this way.
Each Adnium macro maps to a normalized parameter, so every judged visit is pinned to the right campaign, creative and publisher.
https://yoursite.com/landing?utm_source=adnium&utm_medium=banner&vv_click_id={conversion}&vv_campaign_id={campaign}&vv_publisher_id={site}&vv_placement_id={adzone}&vv_ad_id={banner}&vv_keyword={keywords.matched}| Token | Adnium macro | Maps to | Identifies |
|---|---|---|---|
| Conversion Tracking ID (subid / click ID) | {conversion} | click_id | click |
| Campaign ID | {campaign} | campaign_id | campaign |
| Site ID | {site} | publisher_id | publisher |
| Adzone ID | {adzone} | placement_id | placement |
| Banner ID | {banner} | ad_id | ad |
| Matched Keywords | {keywords.matched} | keyword | keyword |
{conversion}{campaign}{site}{adzone}{banner}{keywords.matched}Macros checked against Adnium’s own documentation on 2026-10-02. Adnium docs
The verdict works the same way on every network. ValidVisit never changes your Adnium account: you make the exclusion there yourself. How the verdict works →
Every Adnium visit is checked against 100+ independent data points spanning the network it came from, the device behind it and the page it loaded. One thing a real visitor cannot produce makes it Invalid; otherwise it is Valid, with its evidence either way.
Yes. Using Adnium's own tracking tokens, ValidVisit attributes each judged visit to the publisher, placement and sub-source, so invalid traffic is pinned to the exact sub-source — which you can then exclude manually in Adnium.
No. Detection runs from one lightweight script — no extra hop, no link rewriting, no change to your Adnium destination URLs.
Weighing a blocker for banner / display traffic? How ValidVisit compares to Adscore, TrafficGuard and Opticks.
See which publishers and placements send real buyers vs bots — every visit judged Valid or Invalid, worst first.
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