Adnium
Banner / DisplayPop / Pop-under
Banner / Display channel · judged Valid or Invalid

Which Adnium sites send bot traffic?

ValidVisit judges every Adnium visit Valid or Invalid and pins it to the site that sent it, worst first.

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validvisit · adnium cut-list
Exclude the bad site + ad zone in Adnium

The buyer adds bad site IDs to a Black List on the wblist page (entities on the Black List are rejected), sets Exclude Site/Exclude Zone on the campaign, or pastes up to 50 bad SubIDs (one per line) into the campaign’s Keyword Targeting field as a black-list.

Where: Advertisers > White & Black Listing page (adnium.com/advertisers/wblist) for site lists; API/campaign edit exposes Include Site / Exclude Site / Include Zone / Exclude Zone; SubIDs are white/black-listed inside the campaign edit screen’s Keyword Targeting field
Controls in Adnium’s campaign settings
✓ OS✓ Language✓ Device✓ Connection
6
Adnium macros mapped to report columns
2026-10-02
macros checked against Adnium’s own docs
no-hop
one script, nothing added to the click path
Valid / Invalid
a verdict on every visit
01 / SIGNAL

How bot traffic slips in through Adnium sites.

See which Adnium publishers, placements and sub-sources send real clicks versus bots, attributed via Adnium’s own tracking tokens and judged Valid or Invalid per source.

02 / VERDICTS

What Adnium lets you judge by.

Publisher / site / zone

Invalid share broken down by:

  • Site ID {site}
Placement / widget

Invalid share broken down by:

  • Adzone ID {adzone}

Per-click id: Adnium passes a unique click id, and ValidVisit stores it with each visit, so a verdict traces back to the click in Adnium’s own reports.

Compare bot & invalid-traffic breakdown across every ad network →

See your own Adnium sub-sources judged this way.

03 / ATTRIBUTION

How ValidVisit attributes Adnium traffic

Each Adnium macro maps to a normalized parameter, so every judged visit is pinned to the right campaign, creative and publisher.

validvisit · tracking url
Tracking URL for Adnium, ready for ValidVisit
https://yoursite.com/landing?utm_source=adnium&utm_medium=banner&vv_click_id={conversion}&vv_campaign_id={campaign}&vv_publisher_id={site}&vv_placement_id={adzone}&vv_ad_id={banner}&vv_keyword={keywords.matched}
Conversion Tracking ID (subid / click ID)
Adnium macro
{conversion}
Maps to
click_id
Identifies
click
Campaign ID
Adnium macro
{campaign}
Maps to
campaign_id
Identifies
campaign
Site ID
Adnium macro
{site}
Maps to
publisher_id
Identifies
publisher
Adzone ID
Adnium macro
{adzone}
Maps to
placement_id
Identifies
placement
Banner ID
Adnium macro
{banner}
Maps to
ad_id
Identifies
ad
Matched Keywords
Adnium macro
{keywords.matched}
Maps to
keyword
Identifies
keyword

Macros checked against Adnium’s own documentation on 2026-10-02. Adnium docs

The verdict works the same way on every network. ValidVisit never changes your Adnium account: you make the exclusion there yourself. How the verdict works →

FAQ

Adnium traffic quality, answered.

How does ValidVisit detect invalid Adnium traffic?

Every Adnium visit is checked against 100+ independent data points spanning the network it came from, the device behind it and the page it loaded. One thing a real visitor cannot produce makes it Invalid; otherwise it is Valid, with its evidence either way.

Can I see which Adnium publishers send bots?

Yes. Using Adnium's own tracking tokens, ValidVisit attributes each judged visit to the publisher, placement and sub-source, so invalid traffic is pinned to the exact sub-source — which you can then exclude manually in Adnium.

Does it require a funnel hop on my Adnium links?

No. Detection runs from one lightweight script — no extra hop, no link rewriting, no change to your Adnium destination URLs.

Detect fraud on other banner / display networks

Weighing a blocker for banner / display traffic? How ValidVisit compares to Adscore, TrafficGuard and Opticks.

placement 55171% invalid
placement 20923% invalid
placement 872% invalid

Find the bots in your Adnium spend.

See which publishers and placements send real buyers vs bots — every visit judged Valid or Invalid, worst first.

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One script · no cookies · no device IDs · raw IP never stored