NativeWhich NewsBreak Ads publishers send real traffic?
Not all NewsBreak Ads traffic is equal. ValidVisit scores every visit 0–100 and pins it to the exact publisher that sent it — so you can tell real humans from bots and invalid clicks, worst publishers first.
placement/platform in NewsBreak AdsA buyer cannot upload a bad-ID list; the most they can do is run a Custom Report by Placement and then restrict the ad set to exclude a whole platform (e.g. drop Premium Partner), or — managed accounts only — ask their account manager to denylist specific publishers via Brand Suitability Controls.
ValidVisit reports the device, OS, browser — down to the version — plus the language and ISP behind every flagged visit, and NewsBreak Ads supports OS, language and connection type targeting. The segments we flag are segments you can exclude.
How invalid traffic slips in through NewsBreak Ads publishers.
NewsBreak Ads is a native channel — exactly where invalid traffic concentrates. See which NewsBreak Ads publishers, placements and sub-sources send real clicks versus bots, attributed via NewsBreak Ads’s own tracking tokens and scored 0–100 per source.
Pinpoint the bot publishers & placements in NewsBreak Ads.
NewsBreak Ads itself isn't the problem — bots and invalid traffic concentrate in a handful of its sub-sources: the publisher, site or zone, and the placement or widget within it. So we roll the score up by those NewsBreak Ads tokens, not by creative (which says nothing about whether a click was human).
Bought as one NewsBreak Ads line, your spend is a single number. Scored per sub-source it runs from 90 down to 18 — the worst is nearly all bots. That’s the leak a blended average hides.
NewsBreak Ads traffic scored 0–100 per sub-source, worst first — down to the placement you buy.
Bot / invalid-traffic score broken down by:
- Ad Set ID
__ADSET_ID__
Per-click id: NewsBreak Ads passes a unique click id, so we also run velocity, deduplication and repeat-source checks on every visit.
Compare bot & invalid-traffic breakdown across every ad network →See your own NewsBreak Ads sub-sources scored this way.
How ValidVisit attributes NewsBreak Ads traffic
Each NewsBreak Ads macro maps to a normalized parameter, so every scored click is pinned to the right campaign, creative and publisher.
https://yoursite.com/landing?utm_source=newsbreak-ads&utm_medium=native&vv_click_id=__CALLBACK_PARAM__&vv_campaign_id=__CAMPAIGN_ID__&vv_campaign_name=__CAMPAIGN_NAME__&vv_placement_id=__ADSET_ID__&vv_ad_id=__AD_ID__&vv_creative_id=__CREATIVE_ID__| Token | NewsBreak Ads macro | Maps to | Identifies |
|---|---|---|---|
| Callback Parameter (click ID) | __CALLBACK_PARAM__ | click_id | click |
| Campaign ID | __CAMPAIGN_ID__ | campaign_id | campaign |
| Campaign Name | __CAMPAIGN_NAME__ | campaign_name | campaign |
| Ad Set ID | __ADSET_ID__ | placement_id | placement |
| Ad ID | __AD_ID__ | ad_id | ad |
| Creative ID | __CREATIVE_ID__ | creative_id | creative |
- NewsBreak Ads macro
__CALLBACK_PARAM__- Maps to
- click_id
- Identifies
- click
- NewsBreak Ads macro
__CAMPAIGN_ID__- Maps to
- campaign_id
- Identifies
- campaign
- NewsBreak Ads macro
__CAMPAIGN_NAME__- Maps to
- campaign_name
- Identifies
- campaign
- NewsBreak Ads macro
__ADSET_ID__- Maps to
- placement_id
- Identifies
- placement
- NewsBreak Ads macro
__AD_ID__- Maps to
- ad_id
- Identifies
- ad
- NewsBreak Ads macro
__CREATIVE_ID__- Maps to
- creative_id
- Identifies
- creative
How the detection works.
Data points → one score
Every visit is weighed against more than a hundred independent data points and reduced to a single, sortable 0–100 quality score.
Many angles, combined
Each data point is combined rather than checked in isolation, so a genuine human almost never trips enough of them to be flagged — and bots that beat one rarely beat the rest.
Proprietary, not a black box
The detection model is ours and stays that way. What you get is a clear verdict on every visit — not a single brittle rule you can game, and not an unexplained number you can't act on.
Pinned to the source
Every verdict maps to the campaign, publisher and placement that sent the click — so you know exactly which source to cut.
How ValidVisit helps you cut fraud and bad placement/platforms on NewsBreak Ads.
Scoring and attribution are the means — the point is cutting the NewsBreak Ads traffic that wastes your spend. Here's how ValidVisit gets you a list you can act on.
- Score
See what's actually landing
You buy NewsBreak Ads clicks; what arrives are visits. ValidVisit scores each one 0–100 so real humans stand out from bots and invalid traffic — one script, no funnel hop, no fingerprinting.
- Attribute
Pin the fraud to its source
Every scored visit is tied to the exact NewsBreak Ads placement/platform and zone via the network's own tokens — so the bad traffic has an address, not just a headline percentage.
- Cut
Take the placement/platforms off your buy
You get the worst offenders as a ready-to-use list plus postbacks to your tracker — so you can exclude them in NewsBreak Ads and put your next dollar behind the traffic that converts.
NewsBreak Ads traffic quality, answered.
How does ValidVisit detect invalid NewsBreak Ads traffic?+
Every NewsBreak Ads click is weighed against 100+ independent data points spanning the network it came from, the device behind it and how the visitor behaves — combined into a single 0–100 quality score so real humans pass and bots stand out.
Can I see which NewsBreak Ads publishers send bots?+
Yes. Using NewsBreak Ads's own tracking tokens, ValidVisit attributes each scored click to the publisher, placement and sub-source, so invalid traffic is pinned to the exact sub-source — which you can then exclude manually in NewsBreak Ads.
Does it require a funnel hop on my NewsBreak Ads links?+
No. Detection runs from one lightweight script — no extra hop, no link rewriting, no change to your NewsBreak Ads destination URLs.
Detect fraud on other native networks
Find the bots in your NewsBreak Ads spend.
See which publishers and placements send real buyers vs bots — every visit scored 0–100, worst first.
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