Which Clickadu zones send bot traffic?
ValidVisit judges every Clickadu visit Valid or Invalid and pins it to the zone that sent it, worst first.
zone in ClickaduThe buyer pastes their black/white list of zone IDs into the Sites&Zones ("Zone Limitation") field on the Zones & Additional page and flips the Exclude tumbler so the campaign stops serving on those zones.
Clickadu review for advertisers.
Clickadu is a self-serve network for popunder, banners, in-page push, video pre-roll and other formats, with a $100 minimum deposit and manual moderation that usually takes 15–30 minutes. It says a machine-learning algorithm filters poor-quality traffic, and its targeting includes proxy and Apple Relay options, but its terms make its own statistics prevail, give you three days to dispute and leave fraud decisions to its sole discretion, so read visits per zone and exclude the weak ones. We don’t run Clickadu campaigns ourselves; the facts below are Clickadu’s own pages.
| Detail | |
|---|---|
| Formats | Banner, popunder, instant text message, in-page push, video pre-roll and SKIM. source |
| Pricing | Banners on CPM, SmartCPM or CPC; popunder on CPM, SmartCPM or SmartCPA. source |
| Minimum deposit | $100 (§3.4), by card, PayPal or wire; wire carries transfer fees and takes 3–5 working days. source |
| Targeting | Connection type (including Apple Relay), OS, device, vendor and model, ISP, browser, language, state and city, and proxy or non-proxy. source |
| Blocking | Sites and zones include or exclude on the campaign’s Zones & Additional step. source |
| Moderation | Manual, around the clock: usually 15–30 minutes, up to 2 hours after 19:00 CET and at weekends. source |
| Bot traffic | A machine-learning algorithm filters poor-quality traffic and a strict penalty system applies to publishers; advertisers are asked to share detailed statistics with their account manager. source |
| Terms | Clickadu’s statistics prevail, disputes are due within 3 days, and fraud is decided at its sole discretion (§3, §6). No invalid-traffic credit is stated. source |
| Refunds | Unused balance within 6 months; after a second deposit only above $100 and with a 10% fee (§16.5). Its FAQ says refunds cover the first deposit only. source |
| Trustpilot | 3.1/5 from 74 reviews on 26 October 2026; recent one-star reviews are mostly from advertisers. |
- Detail
- Banner, popunder, instant text message, in-page push, video pre-roll and SKIM. source
- Detail
- Banners on CPM, SmartCPM or CPC; popunder on CPM, SmartCPM or SmartCPA. source
- Detail
- $100 (§3.4), by card, PayPal or wire; wire carries transfer fees and takes 3–5 working days. source
- Detail
- Connection type (including Apple Relay), OS, device, vendor and model, ISP, browser, language, state and city, and proxy or non-proxy. source
- Detail
- Sites and zones include or exclude on the campaign’s Zones & Additional step. source
- Detail
- Manual, around the clock: usually 15–30 minutes, up to 2 hours after 19:00 CET and at weekends. source
- Detail
- A machine-learning algorithm filters poor-quality traffic and a strict penalty system applies to publishers; advertisers are asked to share detailed statistics with their account manager. source
- Detail
- Clickadu’s statistics prevail, disputes are due within 3 days, and fraud is decided at its sole discretion (§3, §6). No invalid-traffic credit is stated. source
- Detail
- Unused balance within 6 months; after a second deposit only above $100 and with a 10% fee (§16.5). Its FAQ says refunds cover the first deposit only. source
- Detail
- 3.1/5 from 74 reviews on 26 October 2026; recent one-star reviews are mostly from advertisers.
- $100 entry and fast manual moderation.
- Proxy and Apple Relay targeting for bot control.
- Several formats, including video pre-roll.
- Smart bidding on popunder (SmartCPM, SmartCPA).
- Clickadu’s statistics prevail, with a 3-day dispute window.
- Fraud is decided at its sole discretion, with no stated invalid-traffic credit.
- Refunds after a second deposit carry a 10% fee, and its FAQ and terms disagree on them.
- Minimum bids are visible only after you log in.
Checked against Clickadu’s own pages on 2026-10-26. ValidVisit is independent of Clickadu.
See which Clickadu zones send bots before you scale.
- Every Clickadu visit judged Valid or Invalid, worst zone first.
- Pinned to the zone that sent it, through Clickadu’s own tracking tokens.
- One script on your landing page, nothing added to the click path.
How bot traffic slips in through Clickadu zones.
Clickadu sells banner, popunder, in-page push, instant text message, video pre-roll and SKIM traffic through a self-serve platform. Its popunder loads under the main active window or tab after a click on the publisher’s page and goes unnoticed until that window or tab is closed. Popunder is bought on CPM, SmartCPM or SmartCPA, so on the first two you pay per impression rather than per result, and a campaign total says nothing about which publisher zone delivered what. Clickadu passes the originating zone through its {zoneid} macro, which turns an otherwise opaque volume channel into a ranked list of zones you can review.
Clickadu has described its own defences in some detail. In a 2020 blog post it said it works with direct websites only, that each publisher has to add a website and prove ownership, and that every user passing through its ad server goes through 46 algorithm checks, among them screen resolution and device matching and browser language matching. It does not publish the full list of checks, and it does not share its publishers’ sources. What reaches you as a buyer is the zone ID.
That makes {zoneid} the level at which you can check the result yourself. Every visit that lands on your page is judged Valid or Invalid and filed under the zone that sent it, so you can tell a zone with a consistently high invalid share apart from the rest of the campaign. Clickadu also offers Proxy, Not proxy and All in campaign targeting; ‘Not proxy’ limits delivery to first-hand IP addresses, which is worth setting deliberately before you read the zone breakdown.
What to watch on Clickadu
Rank your active zones by invalid share using the {zoneid} token. Excluding the zones at the top of that ranking lifts traffic quality without cutting volume across the board — and without sacrificing an entire geo.
Use the {campaignid} token alongside {zoneid} to track whether a campaign’s zone pool drifts over time. On CPC and SmartCPA campaigns Clickadu runs a testing period in which various traffic sources are tried to find the zones that perform best, and its ‘Test impression limit per zone’ option drops zones that bring no click or conversion after a set number of impressions — so the zone mix moves without any change on your side. Re-rank the invalid share whenever it does.
What Clickadu lets you judge by.
Invalid share broken down by:
- Zone ID
{zoneid}ID of the ad zone (publisher site/zone) where the ad was displayed.
Per-click id: Clickadu passes a unique click id, and ValidVisit stores it with each visit, so a verdict traces back to the click in Clickadu’s own reports.
Compare bot & invalid-traffic breakdown across every ad network →See your own Clickadu sub-sources judged this way.
How ValidVisit attributes Clickadu traffic
Each Clickadu macro maps to a normalized parameter, so every judged visit is pinned to the right campaign, creative and publisher.
https://yoursite.com/landing?utm_source=clickadu&utm_medium=pop&vv_campaign_id={campaignid}&vv_click_id=${SUBID}&vv_publisher_id={zoneid}&vv_creative_id={bannerid}| Token | Clickadu macro | Maps to | Identifies |
|---|---|---|---|
| Campaign ID | {campaignid} | campaign_id | campaign |
| Click ID (SubID) | ${SUBID} | click_id | click |
| Zone ID | {zoneid} | publisher_id | publisher |
| Banner/Creative ID | {bannerid} | creative_id | creative |
- Clickadu macro
{campaignid}- Maps to
- campaign_id
- Identifies
- campaign
- Clickadu macro
${SUBID}- Maps to
- click_id
- Identifies
- click
- Clickadu macro
{zoneid}- Maps to
- publisher_id
- Identifies
- publisher
- Clickadu macro
{bannerid}- Maps to
- creative_id
- Identifies
- creative
Macros checked against Clickadu’s own documentation on 2026-10-02. Clickadu docs
The verdict works the same way on every network. ValidVisit never changes your Clickadu account: you make the exclusion there yourself. How the verdict works →
Clickadu traffic quality, answered.
Is Clickadu legit?
Clickadu is a working self-serve network with published terms, a help center and manual moderation. Its own statistics prevail and disputes are due within three days, so judge visits per zone yourself and raise problems with your account manager quickly.
Where do I exclude a zone in Clickadu?
In the campaign form’s Zones & Additional tab. Paste the invalid zone IDs into the Sites&Zones (Zone Limitation) field and flip the Include/Exclude switcher to Exclude — it turns red when set — so the campaign stops serving on those zones. You can also exclude from the Dashboard: expand the campaign’s stats, tick the zones and click Exclude Zones. Clickadu notes you may still receive some traffic from an excluded zone for the next 30 minutes.
Clickadu exposes {zoneid} and {campaignid} — is one more useful than the other for IVT analysis?
For diagnosing traffic quality, {zoneid} is the primary dimension. Clickadu defines it as the ID of the ad zone where the ad is displayed, and the zone is the unit its Zone Limitation field takes. {campaignid} is useful for working out which of your campaigns is drawing from a particularly rough zone pool, and for separating zone-driven problems from ones that reflect targeting or landing-page factors. The actionable exclusion unit, though, is always the zone.
Which Clickadu macros should I pass?
{zoneid} (the ad zone where the ad was displayed), {campaignid}, {bannerid} for the specific creative served, and ${SUBID}, Clickadu’s per-click ID used for S2S postback tracking.
Does Clickadu’s own invalid traffic filtering make ValidVisit redundant?
Clickadu applies platform-level filtering across its whole network: it lists fraud and bot filters built on a machine-learning algorithm, and in 2020 it described 46 checks on every user passing its ad server. It does not publish the full list of those checks, so as an advertiser you can’t see what was filtered or which zones were affected. Verdicts tied to {zoneid} answer a different question: which sub-sources inside Clickadu’s delivery are polluting your conversion and optimization data.
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See which publishers and placements send real buyers vs bots — every visit judged Valid or Invalid, worst first.
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