Which TrafficFactory placements send real traffic?
Not all TrafficFactory traffic is equal. ValidVisit scores every visit 0–100 and pins it to the exact placement that sent it — so you can tell real humans from bots and invalid clicks, worst placements first.
zone in TrafficFactoryThe buyer sets Target Mode to Block in the campaign's Zones step and pastes the bad zone IDs comma-separated into "Bulk select zones" (or clicks Block on a zone / "Block all zones for this site"), which stops the campaign bidding on those placements.
ValidVisit reports the device, OS, browser — down to the version — plus the language and ISP behind every flagged visit, and TrafficFactory supports OS, browser, language, device type and connection type targeting. The segments we flag are segments you can exclude.
How invalid traffic slips in through TrafficFactory placements.
TrafficFactory is a self-serve banner and display network sourcing high-volume tube and entertainment inventory. It exposes a {target.id} (the targeting / spot a click came from), {campaign.id} and a {goal_tracking} click token on every click — and the spot is the unit you can exclude in the campaign. ValidVisit reads these macros as each click lands, then measures that visit against 100+ independent data points — covering the network path, the device on the other end and the visitor's behavior — and resolves them into one 0–100 quality score, so it can report which spots are carrying non-human traffic.
High-volume banner/display inventory carries an IVT profile dominated by automation and low-attention placements. The dominant pattern on TrafficFactory is automated or low-attention clicks concentrated in specific {target.id} spots: traffic routed through hosting infrastructure or anonymizing proxies, or stacked/low-viewability placements that fire clicks without any genuine attention behind them.
The technical layer is where this separates out most cleanly. A click can arrive wearing a perfectly ordinary user-agent yet still betray itself across the dozens of network- and device-level checks ValidVisit runs, and clients that load a page but never actually behave like a real browser session stand apart from human visitors. Because {target.id} rides on every click, each of these findings rolls up to the individual spot, so a single bad spot stays separable from the rest of a campaign.
What to watch on TrafficFactory
Rank active {target.id} spots by quality and by the share of visits in the suspicious/bad tier. Spots above your baseline are exclusion candidates.
Banner clicks arriving over cloud-hosting or proxy routes rarely convert. ValidVisit ties each such finding back to the {target.id} so you can exclude the offending spots cleanly.
When a spot shows a cluster of visits that score poorly on the network and device side and don't behave like genuine browser sessions, that points to automation rather than real people — and those signals are far harder to fake than a user-agent string.
A spike in {campaign.id} clicks without conversions usually traces to a specific spot the per-spot breakdown will identify.
Pinpoint the bot publishers & placements in TrafficFactory.
TrafficFactory itself isn't the problem — bots and invalid traffic concentrate in a handful of its sub-sources: the publisher, site or zone, and the placement or widget within it. So we roll the score up by those TrafficFactory tokens, not by creative (which says nothing about whether a click was human).
Bought as one TrafficFactory line, your spend is a single number. Scored per sub-source it runs from 83 down to 15 — the worst is nearly all bots. That’s the leak a blended average hides.
TrafficFactory traffic scored 0–100 per sub-source, worst first — down to the placement you buy.
Bot / invalid-traffic score broken down by:
- Zone ID
{zone_id}The targeting / spot the click came from — the unit you exclude in the campaign.
Per-click id: TrafficFactory passes a unique click id, so we also run velocity, deduplication and repeat-source checks on every visit.
Compare bot & invalid-traffic breakdown across every ad network →See your own TrafficFactory sub-sources scored this way.
How ValidVisit attributes TrafficFactory traffic
Each TrafficFactory macro maps to a normalized parameter, so every scored click is pinned to the right campaign, creative and publisher.
https://yoursite.com/landing?utm_source=trafficfactory&utm_medium=banner&vv_campaign_id={campaign_id}&vv_publisher_id={zone_id}&vv_click_id={conversions_tracking}| Token | TrafficFactory macro | Maps to | Identifies |
|---|---|---|---|
| Campaign ID | {campaign_id} | campaign_id | campaign |
| Zone ID | {zone_id} | publisher_id | publisher |
| Click ID | {conversions_tracking} | click_id | click |
- TrafficFactory macro
{campaign_id}- Maps to
- campaign_id
- Identifies
- campaign
- TrafficFactory macro
{zone_id}- Maps to
- publisher_id
- Identifies
- publisher
- TrafficFactory macro
{conversions_tracking}- Maps to
- click_id
- Identifies
- click
How the detection works.
Data points → one score
Every visit is weighed against more than a hundred independent data points and reduced to a single, sortable 0–100 quality score.
Many angles, combined
Each data point is combined rather than checked in isolation, so a genuine human almost never trips enough of them to be flagged — and bots that beat one rarely beat the rest.
Proprietary, not a black box
The detection model is ours and stays that way. What you get is a clear verdict on every visit — not a single brittle rule you can game, and not an unexplained number you can't act on.
Pinned to the source
Every verdict maps to the campaign, publisher and placement that sent the click — so you know exactly which source to cut.
How ValidVisit helps you cut fraud and bad zones on TrafficFactory.
Scoring and attribution are the means — the point is cutting the TrafficFactory traffic that wastes your spend. Here's how ValidVisit gets you a list you can act on.
- Score
See what's actually landing
You buy TrafficFactory clicks; what arrives are visits. ValidVisit scores each one 0–100 so real humans stand out from bots and invalid traffic — one script, no funnel hop, no fingerprinting.
- Attribute
Pin the fraud to its source
Every scored visit is tied to the exact TrafficFactory zone and zone via the network's own tokens — so the bad traffic has an address, not just a headline percentage.
- Cut
Take the zones off your buy
You get the worst offenders as a ready-to-use list plus postbacks to your tracker — so you can exclude them in TrafficFactory and put your next dollar behind the traffic that converts.
TrafficFactory traffic quality, answered.
How do I set up ValidVisit for TrafficFactory?+
Add ValidVisit's script to your landing page and append TrafficFactory's macros — {target.id}, {campaign.id} and the {goal_tracking} click token — to your destination URL. The pixel captures them as the click lands and stores a scored verdict per visit, segmented by spot, with nothing on the click path.
Can ValidVisit tell me which TrafficFactory spots to exclude?+
Yes. Because {target.id} is on every click, ValidVisit ranks your spots by quality and by what's dragging their scores down, and you exclude the offenders in your TrafficFactory campaign. ValidVisit reports the evidence; the exclusion is always yours to apply in the network's own dashboard.
Will real but low-engagement banner visits score badly?+
No. The 0–100 score is built from 100+ technical data points across the network, the device and how the visitor actually behaves — not from how engaged someone seems. A real person browsing casually looks completely different from an automated client or a click coming off hosting infrastructure, so genuine low-engagement visits aren't penalized.
Detect fraud on other banner / display networks
Find the bots in your TrafficFactory spend.
See which publishers and placements send real buyers vs bots — every visit scored 0–100, worst first.
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