What competitor clicking looks like
Bursts of clicks on your most expensive keywords, clustered by time, region or network, with no conversions and instant bounces. Often routed through VPNs, proxies or datacenter connections to dodge naive IP checks.
Why it’s hard to prove — honestly
You can rarely attach a name to an individual click with certainty, and we won’t pretend otherwise. What you can do is establish a clear, documented pattern of invalid activity — which is exactly what an invalid-click dispute needs.
The detectable signals
ValidVisit measures every visit against 100+ independent data points — spanning the network it came from, the device behind it and how the visitor actually behaves — and rolls them into one 0–100 quality score per visit. Genuine humans pass; the tell-tale combination of throwaway visits and repeat-source patterns stands out on its own.
Building an evidence trail
Turn the pattern into a record you can act on: a 0–100 quality score for every visit, timestamps and source attribution. Start with Google Ads click fraud or see how it works.