Which Pushground zones send real traffic?
Not all Pushground traffic is equal. ValidVisit scores every visit 0–100 and pins it to the exact zone that sent it — so you can tell real humans from bots and invalid clicks, worst zones first.
supply ID / site ID in PushgroundThe buyer pastes a comma-separated list of Supply IDs (e.g. 234) or Site IDs (e.g. 234-19, 234-23) into the blacklist field under Targeting on the Create/Edit Campaign page; blacklisting can also be automated via Pushground's automatic rules or third-party trackers.
ValidVisit reports the device, OS, browser — down to the version — plus the language and ISP behind every flagged visit, and Pushground supports OS version, browser, language, device type and connection type targeting. The segments we flag are segments you can exclude.
How invalid traffic slips in through Pushground zones.
Pushground is a self-serve, data-driven push network whose whole optimisation model is built around the supply source. It passes a {source} on every click — the supply/publisher behind it, and the unit you optimise and exclude — alongside {campaign_id}, {creativity_id} and a {click_id}. That makes it an unusually clean fit for invalid-traffic control: the dimension you measure is the dimension you act on. ValidVisit captures these tokens as each click lands, then weighs that visit against more than 100 independent data points — the network it came through, the device sitting behind it, and the way the visitor actually behaves — and folds them into one 0–100 quality score. The result tells you which supply sources are carrying non-human traffic.
Push traffic quality is a function of subscriber-list quality, and on Pushground that variation lives at the supply-source level. The defining pattern is subscriber-feed quality: a source built on incentivised or bot-inflated opt-ins clicks in unnaturally regular bursts aligned to send windows — reflexive or automated rather than intentional. Because ValidVisit's scoring takes in both how a click is timed and the environment it arrives from, that machine-like rhythm separates cleanly from a genuine subscriber tapping a notification.
What surfaces across sources is the gap between a real person on a real phone and an automated agent dressed up to look like one. Server-farm and proxy origins, clients that betray they aren't a normal browser, and visitors that never run the page the way a human session does all push a visit toward the low end of the 0–100 scale. Because {source} rides on every click, every one of those judgements attributes back to the individual supply source, so a bad source is isolated from the rest of a campaign instead of dragging down the average.
What to watch on Pushground
Rank active {source} values by quality and by the share of visits in the suspicious/bad tier. Sources above your baseline are exclusion candidates — the dimension Pushground's own optimisation uses.
Unnaturally even click bursts aligned to notification schedules point to bot-inflated feeds within a source; ValidVisit flags where that concentrates.
Automated subscribers behind a source tend to arrive from server-farm or relay infrastructure that scores poorly. ValidVisit ties each finding to the {source} so you exclude the right one.
When a single source carries a heavy cluster of bottom-of-scale clicks, that points to automated agents padding the feed rather than real subscribers.
Pinpoint the bot publishers & placements in Pushground.
Pushground itself isn't the problem — bots and invalid traffic concentrate in a handful of its sub-sources: the publisher, site or zone, and the placement or widget within it. So we roll the score up by those Pushground tokens, not by creative (which says nothing about whether a click was human).
Bought as one Pushground line, your spend is a single number. Scored per sub-source it runs from 86 down to 13 — the worst is nearly all bots. That’s the leak a blended average hides.
Pushground traffic scored 0–100 per sub-source, worst first — down to the placement you buy.
Bot / invalid-traffic score broken down by:
- Supply Source
{source}The supply source / publisher — the sub-source you optimise and exclude.
Per-click id: Pushground passes a unique click id, so we also run velocity, deduplication and repeat-source checks on every visit.
Compare bot & invalid-traffic breakdown across every ad network →See your own Pushground sub-sources scored this way.
How ValidVisit attributes Pushground traffic
Each Pushground macro maps to a normalized parameter, so every scored click is pinned to the right campaign, creative and publisher.
https://yoursite.com/landing?utm_source=pushground&utm_medium=push&vv_campaign_id={campaign_id}&vv_publisher_id={source}&vv_creative_id={creativity_id}&vv_click_id={click_id}| Token | Pushground macro | Maps to | Identifies |
|---|---|---|---|
| Campaign ID | {campaign_id} | campaign_id | campaign |
| Supply Source | {source} | publisher_id | publisher |
| Creative ID | {creativity_id} | creative_id | creative |
| Click ID | {click_id} | click_id | click |
- Pushground macro
{campaign_id}- Maps to
- campaign_id
- Identifies
- campaign
- Pushground macro
{source}- Maps to
- publisher_id
- Identifies
- publisher
- Pushground macro
{creativity_id}- Maps to
- creative_id
- Identifies
- creative
- Pushground macro
{click_id}- Maps to
- click_id
- Identifies
- click
How the detection works.
Data points → one score
Every visit is weighed against more than a hundred independent data points and reduced to a single, sortable 0–100 quality score.
Many angles, combined
Each data point is combined rather than checked in isolation, so a genuine human almost never trips enough of them to be flagged — and bots that beat one rarely beat the rest.
Proprietary, not a black box
The detection model is ours and stays that way. What you get is a clear verdict on every visit — not a single brittle rule you can game, and not an unexplained number you can't act on.
Pinned to the source
Every verdict maps to the campaign, publisher and placement that sent the click — so you know exactly which source to cut.
How ValidVisit helps you cut fraud and bad supply ID / site IDs on Pushground.
Scoring and attribution are the means — the point is cutting the Pushground traffic that wastes your spend. Here's how ValidVisit gets you a list you can act on.
- Score
See what's actually landing
You buy Pushground clicks; what arrives are visits. ValidVisit scores each one 0–100 so real humans stand out from bots and invalid traffic — one script, no funnel hop, no fingerprinting.
- Attribute
Pin the fraud to its source
Every scored visit is tied to the exact Pushground supply ID / site ID and zone via the network's own tokens — so the bad traffic has an address, not just a headline percentage.
- Cut
Take the supply ID / site IDs off your buy
You get the worst offenders as a ready-to-use list plus postbacks to your tracker — so you can exclude them in Pushground and put your next dollar behind the traffic that converts.
Pushground traffic quality, answered.
How do I set up ValidVisit for Pushground?+
Add ValidVisit's script to your landing page and append Pushground's macros — {source}, {campaign_id}, {creativity_id} and {click_id} — to your destination URL. The pixel captures them as the click lands and stores a scored verdict per visit, segmented by supply source, with nothing on the click path.
Can ValidVisit tell me which Pushground sources to exclude?+
Yes — and it aligns with Pushground's own model. Because {source} is on every click, ValidVisit ranks your supply sources by quality and by what's dragging their scores down, and you exclude the offenders in your Pushground campaign. ValidVisit reports the evidence; the exclusion is yours to apply.
Why is supply-source scoring the right unit for push?+
Push quality is set by how each supply source built its subscriber list. Scoring per source separates feeds of genuine, intentional subscribers from those padded with incentivised or bot opt-ins — the distinction a campaign-level average hides.
Detect fraud on other push networks
Find the bots in your Pushground spend.
See which publishers and placements send real buyers vs bots — every visit scored 0–100, worst first.
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