Invalid-traffic detection with automated Google Ads refund recovery. Here’s an honest, side-by-side look at how ValidVisit compares on detection depth, transparency, extra-hop requirements and ad-network coverage.
You want auditable measurement: every visit judged Valid or Invalid across 100+ data points, attributed to the publisher, zone and placement that sent it — including the native, push and pop networks.
Automated Google Ads refund claims, plus exclusion audiences pushed to Google, Meta, Microsoft, DV360, CM360 and Criteo.
Many teams run both: a blocker for automated exclusion, ValidVisit for independent per-visit evidence across every paid source.
Instead of an unexplained flag, ValidVisit judges every visit Valid or Invalid, with its evidence — per source, auditable, worst first.
| Capability | ValidVisit | fraud0 |
|---|---|---|
| Platform coverage | 48 verified networks incl. native/push/pop | Web & paid acquisition |
| Positioning focus | Measurement & attribution, plus your traffic rules | Detection, exclusion + refund recovery |
| How it is installed | One script on your pages + tracking tokens in ad URLs | Site script + GA4 and ad-platform connectors |
| Automated exclusion pushed into ad platforms | No — you decide what to cut | Yes — core feature |
fraud0 details come from its public materials and our review of its product pages; prices on this page carry the date we checked them. They may have changed — verify on their site. We don’t publish unverifiable accuracy claims about other tools.
One verdict on every visit, rolled up per source, worst first — down to the placement you buy.
See your own paid traffic judged Valid or Invalid, source by source.
Genuine humans pass, bots stand out — and every verdict comes with its evidence.
An auditable verdict on every visit, built from 100+ data points.
Attribution across the native, push and pop channels where invalid traffic concentrates.
One lightweight script — nothing added to your click path.
Automated Google Ads refund claims, plus exclusion audiences pushed to Google, Meta, Microsoft, DV360, CM360 and Criteo.
If you want exclusions pushed straight into the ad platform automatically, fraud0 does that. ValidVisit never will: it detects, judges and attributes, and the decision to cut a source stays with you.
fraud0 is an invalid-traffic platform with a distinctive flagship: it files Google Ads refund claims for invalid clicks automatically and charges a success fee on what it recovers. Around that sit two modules. Onsite Intelligence checks the validity of traffic on your own site, connects to GA4, enriches CRM form fills as bot or human, and pushes IP exclusions and negative audiences into Google, Meta, Microsoft, DV360, CM360 and Criteo. In-Ad Measurement looks at placement quality across DSPs (made-for-advertising sites, viewability, pixel stuffing, ad stacking and domain spoofing), which it detects and lets you export. Recovering money and cleaning audiences automatically are real strengths, and ValidVisit does neither. ValidVisit never files claims, never excludes for you and never writes to your ad accounts. It judges each paid visit Valid or Invalid on your landing page and attributes it to the campaign, publisher, zone or widget that sent it, through the ad network’s own tracking tokens. The two products end in different places: fraud0 in money back and cleaner audiences, ValidVisit in a record you act on.
fraud0’s recovery workflow is something most tools in this category do not offer: it files Google Ads refund claims for invalid clicks on your behalf, and its pricing adds a 33.33% success fee on recovered ad spend on top of the plan. If getting money back from Google is the goal and you would rather not do the paperwork, that is what it is built for.
ValidVisit files nothing. What it produces is the evidence layer: each visit judged Valid or Invalid, with its evidence, and attributed to the exact source over any date range you choose, with evidence in your dashboard. That record is useful whatever you do next, whether you exclude a placement, cut a bid or take a quality problem back to a traffic partner. If you want to pursue a refund yourself, the Google Ads refund playbook and refunds by network cover how that works on each network.
The cost models follow from that split. fraud0 earns more when it recovers more. ValidVisit bills on visits judged, whatever you recover.
fraud0’s verdict reaches your stack as a binary bot flag, yes or no, pushed to the Google Tag Manager data layer. That is simple to consume: a tag can fire or not, an audience can include or exclude, and it is exactly the shape an automated exclusion or refund claim needs.
ValidVisit returns a verdict with its evidence. Each visit is judged Valid or Invalid, and the verdict is attributed to the source that sent the visit, so a source with one bad day reads differently from a structurally invalid one, and the natural question becomes which publisher, zone or widget is dragging a campaign down, not only how many bots arrived.
For a buyer who acts by hand, the evidence per source is the point. For a workflow that acts automatically, a flag in the data layer is often the better input, and fraud0 is designed around that workflow.
fraud0’s In-Ad Measurement module works on the impression side, across DSPs. It looks for made-for-advertising sites, viewability problems, pixel stuffing, ad stacking and domain spoofing, and lets you export what it finds. That is verification of where your ads ran, a separate discipline from judging who arrived on your page, and ValidVisit does not do it.
ValidVisit is entirely landing-page side. It sees the visit, not the impression, and it judges that visit whichever network sent it, including native, push and pop inventory. It sets no cookies, builds no device IDs and never stores the raw IP, which is hashed on arrival. If you buy programmatic display through DSPs and need placement verification, fraud0 covers ground we do not. If you buy clicks and need to know which sources send real visitors, that is our whole job.
One script, every visit judged Valid or Invalid and attributed to the source that sent it — see what your paid traffic really is.
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One script · no cookies · no device IDs · raw IP never stored