Pop / Pop-underWhich TrafficStars ad spots send bot traffic?
ValidVisit judges every TrafficStars visit Valid or Invalid and pins it to the ad spot that sent it, worst first.
ad spot in TrafficStarsThe buyer adds the bad ad spot IDs and site IDs to the campaign’s Blacklist in the Audience step (or sets Optimizer rules that auto-block spots crossing spend/conversion thresholds).
TrafficStars review for advertisers.
TrafficStars is a large self-serve network for popunder, banner, native, video, push and interstitial traffic, TAG Certified Against Fraud, with a $100 minimum deposit and targeting that can exclude proxy traffic. It says plainly that popunder campaigns may attract more bot traffic than other formats, and its terms make delivered traffic final and non-refundable, waiving disputes over traffic quality. So the quality work happens before you spend: target non-proxy traffic, read visits per site and spot, and blacklist the weak ones fast. We don’t run TrafficStars campaigns ourselves; the facts below are TrafficStars’ own pages.
| Detail | |
|---|---|
| Formats | Popunder, banner, native, video, interstitial, classic and in-page push, and tabs. source |
| Pricing | Smart CPM and dCPM, CPC and CPA, plus CPMV for native and interstitial. source |
| Minimum deposit | $100 for most methods, $500 by wire. source |
| Minimums | $10 a day ($25 for in-page push); popunder CPM floors from $0.10 to $0.50 by tier. source |
| Payment | Wire (no TrafficStars fee), Paxum, card, Capitalist and crypto; other methods may carry processing fees. source |
| Targeting | 240 countries, language, device, OS, browser, carrier, IP, and a setting to buy only non-proxy traffic; site and spot whitelists and blacklists. source |
| Moderation | 10–60 minutes during business hours (10:00–19:00 GMT+3). source |
| Bot traffic | Anti-fraud technology, behavioral analytics and manual moderation, and TAG Certified Against Fraud; it says popunder campaigns may attract more bot traffic than other formats. source |
| Discrepancies | TrafficStars calls a gap of up to 20% between its stats and yours normal. source |
| Terms | Delivered traffic is final and non-refundable, and you waive disputes over traffic quality (§10.5). source |
| Refunds | Unused balance within 6 months of the first deposit with no fee; after that, or after a second deposit, a $50 minimum ($250 by wire) and a 10% fee (§12.2). source |
| Trustpilot | 1.5/5 from 85 reviews on 26 October 2026, mixing advertisers, publishers and some unrelated card-charge complaints. |
- Detail
- Popunder, banner, native, video, interstitial, classic and in-page push, and tabs. source
- Detail
- Smart CPM and dCPM, CPC and CPA, plus CPMV for native and interstitial. source
- Detail
- $100 for most methods, $500 by wire. source
- Detail
- $10 a day ($25 for in-page push); popunder CPM floors from $0.10 to $0.50 by tier. source
- Detail
- Wire (no TrafficStars fee), Paxum, card, Capitalist and crypto; other methods may carry processing fees. source
- Detail
- 240 countries, language, device, OS, browser, carrier, IP, and a setting to buy only non-proxy traffic; site and spot whitelists and blacklists. source
- Detail
- 10–60 minutes during business hours (10:00–19:00 GMT+3). source
- Detail
- Anti-fraud technology, behavioral analytics and manual moderation, and TAG Certified Against Fraud; it says popunder campaigns may attract more bot traffic than other formats. source
- Detail
- TrafficStars calls a gap of up to 20% between its stats and yours normal. source
- Detail
- Delivered traffic is final and non-refundable, and you waive disputes over traffic quality (§10.5). source
- Detail
- Unused balance within 6 months of the first deposit with no fee; after that, or after a second deposit, a $50 minimum ($250 by wire) and a 10% fee (§12.2). source
- Detail
- 1.5/5 from 85 reviews on 26 October 2026, mixing advertisers, publishers and some unrelated card-charge complaints.
- TAG Certified Against Fraud.
- A setting to buy only non-proxy traffic.
- Site and spot whitelists and blacklists.
- Many formats, including popunder, native and video.
- Delivered traffic is non-refundable, and quality disputes are waived in the terms.
- A stats gap of up to 20% is treated as normal.
- Moderation only in business hours (GMT+3).
- Advertiser reviews on Trustpilot are mostly negative.
Checked against TrafficStars’s own pages on 2026-10-26. ValidVisit is independent of TrafficStars.
See which TrafficStars ad spots send bots before you scale.
- Every TrafficStars visit judged Valid or Invalid, worst ad spot first.
- Pinned to the ad spot that sent it, through TrafficStars’s own tracking tokens.
- One script on your landing page, nothing added to the click path.
How bot traffic slips in through TrafficStars ad spots.
TrafficStars is a self-serve adult and mainstream network where popunder sits beside banner, native, video and push formats. A TrafficStars popunder is triggered by a click, scroll or similar gesture on a publisher’s webpage and opens your landing page behind the main browser window, so the visitor never chose your ad. TrafficStars itself says popunder campaigns may attract more bot traffic than some other formats. TrafficStars surfaces two attribution dimensions, {site_id} for the publisher and {adspot_id} for the individual ad spot, so invalid sessions can be pinned to the exact inventory unit and acted on at spot level rather than by blacklisting an entire publisher.
TrafficStars’ own popunder page describes the mechanic: the visitor clicks or scrolls on a publisher’s page, a new tab opens behind the current window, and your landing page loads in it right away. TrafficStars records that as an impression, while a tracker may read it as a click, and its FAQ treats a gap of up to 20% between its statistics and yours as normal.
TrafficStars says it filters invalid traffic with anti-fraud technology, behavioral analytics and manual moderation before it reaches the campaign. Two campaign settings narrow what gets through. Proxy traffic type lets you take only non-proxy traffic. Traffic source type separates Direct Inventory, where traffic comes from one exact domain and its mirrors, from Partner Networks, where a publisher’s group of websites sends its traffic through one registered domain.
What is left is judged on your landing page. Because {site_id} and {adspot_id} are captured on every visit, you can tell whether invalid traffic comes from one spot inside an otherwise valid publisher or from the publisher as a whole — which decides how narrowly you scope the exclusion.
What to watch on TrafficStars
{adspot_id})A TrafficStars site is sold as separate ad spots, and both the campaign Blacklist and the Optimizer work on spots as well as sites. Sorting by {adspot_id} lets you exclude high-IVT spots while keeping the rest of a publisher’s inventory — a more precise action than a full-domain block.
{site_id})Compare each {site_id}’s invalid share with the same site’s earlier visits. A sharp rise is the cue to open that site’s spots one by one: if a single {adspot_id} carries the rise, blacklist the spot; if all of them do, blacklist the site. On a Prime campaign only spots can go on the blacklist, not sites.
What TrafficStars lets you judge by.
Invalid share broken down by:
- Site ID
{site_id}The publisher site identifier where the ad was shown.
Invalid share broken down by:
- Ad Spot ID
{adspot_id}Ad spot (placement / position) identifier on the publisher site.
Per-click id: TrafficStars passes a unique click id, and ValidVisit stores it with each visit, so a verdict traces back to the click in TrafficStars’s own reports.
Compare bot & invalid-traffic breakdown across every ad network →See your own TrafficStars sub-sources judged this way.
How ValidVisit attributes TrafficStars traffic
Each TrafficStars macro maps to a normalized parameter, so every judged visit is pinned to the right campaign, creative and publisher.
https://yoursite.com/landing?utm_source=trafficstars&utm_medium=pop&vv_click_id={click_id}&vv_campaign_id={campaign_id}&vv_campaign_name={campaign}&vv_creative_id={creative_id}&vv_placement_id={adspot_id}&vv_publisher_id={site_id}&vv_keyword={keywords}| Token | TrafficStars macro | Maps to | Identifies |
|---|---|---|---|
| Click ID | {click_id} | click_id | click |
| Campaign ID | {campaign_id} | campaign_id | campaign |
| Campaign Name | {campaign} | campaign_name | campaign |
| Creative ID | {creative_id} | creative_id | creative |
| Ad Spot ID | {adspot_id} | placement_id | placement |
| Site ID | {site_id} | publisher_id | publisher |
| Keywords | {keywords} | keyword | keyword |
- TrafficStars macro
{click_id}- Maps to
- click_id
- Identifies
- click
- TrafficStars macro
{campaign_id}- Maps to
- campaign_id
- Identifies
- campaign
- TrafficStars macro
{campaign}- Maps to
- campaign_name
- Identifies
- campaign
- TrafficStars macro
{creative_id}- Maps to
- creative_id
- Identifies
- creative
- TrafficStars macro
{adspot_id}- Maps to
- placement_id
- Identifies
- placement
- TrafficStars macro
{site_id}- Maps to
- publisher_id
- Identifies
- publisher
- TrafficStars macro
{keywords}- Maps to
- keyword
- Identifies
- keyword
Macros checked against TrafficStars’s own documentation on 2026-10-02. TrafficStars docs
The verdict works the same way on every network. ValidVisit never changes your TrafficStars account: you make the exclusion there yourself. How the verdict works →
TrafficStars traffic quality, answered.
Is TrafficStars legit?
TrafficStars is a large, long-running ad network with TAG Certified Against Fraud status, published terms and manual moderation. Its terms make delivered traffic non-refundable and waive quality disputes, so use its non-proxy setting, judge visits per site and spot, and blacklist weak ones early.
How do I pass TrafficStars tracking tokens to ValidVisit so verdicts are attached to the right inventory unit?
Append the TrafficStars macros as query parameters on your destination URL. TrafficStars has you type each parameter name yourself, for example site={site_id}, with ? after the base URL and & between parameters. The minimum set for useful IVT analysis is {click_id} (the unique click id TrafficStars uses for S2S conversion tracking), {site_id} (publisher) and {adspot_id} (ad spot); each visit’s verdict is stored against those values. {campaign_id} is useful for segmenting across campaigns; the exclusion itself is made per spot or per site.
Where do I blacklist an ad spot in TrafficStars?
In the campaign form’s Audience step: after choosing RON, Prime or Members Area, add the bad ad spots and sites (by site ID) to the campaign’s Blacklist, and click Edit to check what was added. The traffic type cannot be changed once the campaign is saved, and a Prime campaign cannot blacklist sites, only spots. TrafficStars’ Optimizer tool can also block underperforming spots or sites automatically against rules you set on impressions, clicks, CTR, spend, leads or eCPA.
TrafficStars runs its own quality filters. What does ValidVisit add?
TrafficStars says it uses anti-fraud technology, behavioral analytics and manual moderation to filter bot traffic in real time, and it suggests asking your account manager for a traffic analysis if a report looks unusual. That filtering happens before the visit reaches you. ValidVisit judges each visit that does arrive Valid or Invalid, with its evidence. A per-visit read attributed to the exact {adspot_id} is what lets you make targeted exclusions rather than broad campaign pauses.
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