One of the best-known PPC click-fraud blockers (now part of CHEQ). Here’s an honest, side-by-side look at how ValidVisit compares on detection depth, transparency, extra-hop requirements and ad-network coverage.
You want transparent, auditable measurement: every visit scored 0–100 across 100+ data points, attributed to the publisher, zone and placement that sent it — including the native, push and pop networks most tools barely cover.
Mature automated IP-exclusion workflows for Google and Meta Ads, with a large install base.
Many teams run both: a blocker for automated exclusion, ValidVisit for independent scored evidence across every paid source.
Where most tools stop at a per-click verdict, ValidVisit shows the transparent 0–100 score behind every one — per source, auditable, worst first.
| Capability | ValidVisit | ClickCease |
|---|---|---|
| Native / push / pop network coverage | 74 networks incl. native/push/pop | Google, Meta & Microsoft Ads |
| Positioning focus | Transparent measurement & attribution | Automated IP blocking |
| Detects without device fingerprinting or cookies | Yes — no fingerprint, no cookies | Typically fingerprint-based |
| Automated IP exclusion in Google / Meta | Roadmap | Yes — core feature |
ClickCease capabilities are based on public positioning and may change — verify on their site. We don’t publish unverifiable accuracy claims about other tools.
The same 0–100 score on every source, worst first — down to the placement you buy.
Genuine humans pass, bots stand out — and every verdict shows its work.
An auditable quality score on every visit, built from 100+ data points.
Attribution across the native, push and pop channels where invalid traffic concentrates.
One lightweight script — nothing added to your click path.
Mature automated IP-exclusion workflows for Google and Meta Ads, with a large install base.
If automated IP exclusion pushed straight into the ad platform is your top priority today, a dedicated blocker like ClickCeaseleads there. ValidVisit detects, scores and attributes — automated platform exclusion is on our roadmap, and we won’t pretend it’s shipped.
ClickCease is one of the most established names in PPC click-fraud protection, and it is now part of CHEQ. Its core strength is automated IP exclusion: it watches the traffic hitting your Google, Meta, and Microsoft Ads campaigns, and when it judges a source to be fraudulent it adds that IP to the platform’s exclusion list for you — often in near real time — so the offending traffic stops seeing your ads. That blocking workflow is mature, widely deployed across a large install base, and genuinely useful; it is a capability ValidVisit does not offer. The one real difference is approach. ClickCease acts in the click path to block; ValidVisit sits after arrival and measures. Every visit is weighed against 100+ independent data points that collapse into a single 0–100 quality score, pinned to the exact source that sent it. We are privacy-first — no fingerprinting — and report-only: the scored evidence is yours to act on. Where ClickCease automates the exclusion, ValidVisit hands you an independent, per-source record. For many teams the two are complementary rather than competing.
ClickCease’s defining feature is action: it maintains an automated exclusion list and pushes flagged IPs into your ad platform so fraudulent sources stop being served your ads. That is a real, valuable capability, and it is the thing to reach for when your priority is to stop wasting impressions on known-bad IPs without touching the campaign yourself. ValidVisit does not do this — we never block, never auto-exclude, and never write to your ad account.
What we do instead is measure and attribute. Every visit that reaches your page earns a 0–100 quality score built from 100+ independent data points, and each score is pinned to the source that delivered it. The output is an auditable cut-list of Valid, Suspect, and Invalid visits by source, which you review and apply manually in the network’s own dashboard. The trade-off is honest: ClickCease saves you the manual exclusion step, while ValidVisit gives you independent evidence you own and can audit rather than a filter that decides for you. If automatic blocking matters most, ClickCease is the stronger fit; if you want a second, source-attributed opinion you control, that is ValidVisit.
Blocking systems generally need to identify a device precisely enough to keep it out, and that often leans on device fingerprinting and IP-level profiling. ValidVisit is fingerprint-free by design. We score behaviour and context at the level of the visit, not the identity of a person, and we deliberately avoid building persistent cross-site profiles of your visitors.
That is a genuine product constraint, not just a posture. It means there is a tier of premium proxy fraud that identity-heavy tools may catch and we do not chase, and we would rather be upfront about that than overclaim. What you get in exchange is a detection layer you can put in front of privacy-conscious audiences and stricter data regimes without inheriting a fingerprinting liability. For teams where data minimization is a hard requirement, that difference is often the deciding factor; for teams that simply want the widest identity net, an IP-and-fingerprint-first blocker like ClickCease may suit better.
ClickCease is oriented around the exclusion list — the artifact is the set of IPs it has blocked. ValidVisit is oriented around the scored, attributed record. Each visit carries its own 0–100 quality score, pinned to the campaign, source, and sub-source that sent it — the same dimensions your network already reports on, so you can line our score up against your spend without a translation step.
Because scoring happens after arrival rather than in the click path, nothing is blocked and nothing is hidden: you get a per-visit log you can sort, export, and defend. That report-only posture is the point. When a source’s quality collapses, you see exactly which sub-source, on which campaign, over which window, and you decide whether it warrants a full exclusion or a bid reduction. ClickCease is built to block an IP the moment it looks bad; ValidVisit is built to show you which source is costing you quality, with the evidence attached. Many advertisers run both — ClickCease blocking at the IP level, ValidVisit supplying the independent, source-level scorecard.
One script, every visit scored 0–100 and attributed to the source that sent it — see what your paid traffic really is.
Free trial at launch · just your email
One script · no cookies · no fingerprinting · raw IP never stored