Which AdNow publishers send bot traffic?

ValidVisit judges every AdNow visit Valid or Invalid and pins it to the publisher that sent it, worst first.

Not ready? Estimate your invalid clicks →

validvisit · adnow cut-list

Exclude the bad publisher/source ID in AdNow

The buyer collects publisher IDs via the {SRC_ID} tracking token in their tracker, then applies the list of bad publisher IDs as a campaign black list (or good ones as a white list) — widget IDs from spy tools are NOT accepted as the exclusion key.

Where: Not documented as a self-serve UI control; per AdNow support (AffiliateFix thread) black/white lists are made from Publisher IDs collected via the {SRC_ID} token and applied to the campaign (in practice via campaign settings' targeting fields, since AdNow has no dedicated self-serve blacklist UI documented)

Controls in AdNow’s campaign settings

✕ OS✕ OS version✕ Browser✕ Browser version✕ Language✓ Device✕ Connection

AdNow macros mapped to report columns

sub-source level judged

no-hop

one script, nothing added to the click path

Valid / Invalid

a verdict on every visit

01 / SIGNAL

How bot traffic slips in through AdNow publishers.

AdNow is a native channel — exactly where invalid traffic concentrates. See which AdNow publishers, placements and sub-sources send real clicks versus bots, attributed via AdNow’s own tracking tokens and judged Valid or Invalid per source.

02 / VERDICTS

What AdNow lets you judge by.

Publisher / site / zone

Invalid share broken down by:

Site ID [site_id]

Per-click id: AdNow passes a unique click id, and ValidVisit stores it with each visit, so a verdict traces back to the click in AdNow’s own reports.

Compare bot & invalid-traffic breakdown across every ad network →

See your own AdNow sub-sources judged this way.

03 / ATTRIBUTION

How ValidVisit attributes AdNow traffic

Each AdNow macro maps to a normalized parameter, so every judged visit is pinned to the right campaign, creative and publisher.

validvisit · tracking url

Tracking URL for AdNow, ready for ValidVisit

https://yoursite.com/landing?utm_source=adnow&utm_medium=native&vv_click_id=[click_id]&vv_campaign_id=[camp_id]&vv_publisher_id=[site_id]&vv_ad_id=[ad_id]

All AdNow tracking tokens →

Token	AdNow macro	Maps to	Identifies
Click ID	`[click_id]`	click_id	click
Campaign ID	`[camp_id]`	campaign_id	campaign
Site ID	`[site_id]`	publisher_id	publisher
Ad ID	`[ad_id]`	ad_id	ad

Click ID

AdNow macro: [click_id]
Maps to: click_id
Identifies: click

Campaign ID

AdNow macro: [camp_id]
Maps to: campaign_id
Identifies: campaign

Site ID

AdNow macro: [site_id]
Maps to: publisher_id
Identifies: publisher

Ad ID

AdNow macro: [ad_id]
Maps to: ad_id
Identifies: ad

Macros not yet checked against AdNow’s documentation. AdNow docs

The verdict works the same way on every network. ValidVisit never changes your AdNow account: you make the exclusion there yourself. How the verdict works →

FAQ

AdNow traffic quality, answered.

How does ValidVisit detect invalid AdNow traffic?

Every AdNow visit is checked against 100+ independent data points spanning the network it came from, the device behind it and the page it loaded. One thing a real visitor cannot produce makes it Invalid; otherwise it is Valid, with its evidence either way.

Can I see which AdNow publishers send bots?

Yes. Using AdNow's own tracking tokens, ValidVisit attributes each judged visit to the publisher, placement and sub-source, so invalid traffic is pinned to the exact sub-source — which you can then exclude manually in AdNow.

Does it require a funnel hop on my AdNow links?

No. Detection runs from one lightweight script — no extra hop, no link rewriting, no change to your AdNow destination URLs.