Which Noviclick zones send bot traffic?

ValidVisit judges every Noviclick visit Valid or Invalid and pins it to the zone that sent it, worst first.

Not ready? Estimate your invalid clicks →

validvisit · noviclick cut-list

Exclude the bad site ID in Noviclick

The buyer pastes the bad Site IDs into a campaign blacklist or saves them as a custom audience in the Audiences section and applies it in blacklist mode to campaigns ("put site id’s in your custom audience that perform a little bit less so you can blacklist them for every campaign"); custom per-Site-ID bids also allow down-weighting a source instead of a full block.

Where: Advertiser panel (panel.noviclick.com): per-campaign blacklist/whitelist of Site IDs in campaign settings, plus the "Audiences" section where a custom audience (a saved list of Site IDs) can be attached to any campaign after creation

Controls in Noviclick’s campaign settings

✓ OS✓ Browser✓ Language✓ Device✓ Connection

Noviclick macros mapped to report columns

sub-source level judged

no-hop

one script, nothing added to the click path

Valid / Invalid

a verdict on every visit

01 / SIGNAL

How bot traffic slips in through Noviclick zones.

Noviclick is a push channel — exactly where invalid traffic concentrates. See which Noviclick publishers, placements and sub-sources send real clicks versus bots, attributed via Noviclick’s own tracking tokens and judged Valid or Invalid per source.

02 / VERDICTS

What Noviclick lets you judge by.

Publisher / site / zone

Invalid share broken down by:

Site ID {site_id}

Per-click id: Noviclick passes a unique click id, and ValidVisit stores it with each visit, so a verdict traces back to the click in Noviclick’s own reports.

Compare bot & invalid-traffic breakdown across every ad network →

See your own Noviclick sub-sources judged this way.

03 / ATTRIBUTION

How ValidVisit attributes Noviclick traffic

Each Noviclick macro maps to a normalized parameter, so every judged visit is pinned to the right campaign, creative and publisher.

validvisit · tracking url

Tracking URL for Noviclick, ready for ValidVisit

https://yoursite.com/landing?utm_source=noviclick&utm_medium=push&vv_click_id={clickid}&vv_campaign_id={campaign_id}&vv_publisher_id={site_id}&vv_ad_id={banner_id}

All Noviclick tracking tokens →

Token	Noviclick macro	Maps to	Identifies
Click ID	`{clickid}`	click_id	click
Campaign ID	`{campaign_id}`	campaign_id	campaign
Site ID	`{site_id}`	publisher_id	publisher
Banner ID	`{banner_id}`	ad_id	ad

Click ID

Noviclick macro: {clickid}
Maps to: click_id
Identifies: click

Campaign ID

Noviclick macro: {campaign_id}
Maps to: campaign_id
Identifies: campaign

Site ID

Noviclick macro: {site_id}
Maps to: publisher_id
Identifies: publisher

Banner ID

Noviclick macro: {banner_id}
Maps to: ad_id
Identifies: ad

Macros not yet checked against Noviclick’s documentation.

The verdict works the same way on every network. ValidVisit never changes your Noviclick account: you make the exclusion there yourself. How the verdict works →

FAQ

Noviclick traffic quality, answered.

How does ValidVisit detect invalid Noviclick traffic?

Every Noviclick visit is checked against 100+ independent data points spanning the network it came from, the device behind it and the page it loaded. One thing a real visitor cannot produce makes it Invalid; otherwise it is Valid, with its evidence either way.

Can I see which Noviclick publishers send bots?

Yes. Using Noviclick's own tracking tokens, ValidVisit attributes each judged visit to the publisher, placement and sub-source, so invalid traffic is pinned to the exact sub-source — which you can then exclude manually in Noviclick.

Does it require a funnel hop on my Noviclick links?

No. Detection runs from one lightweight script — no extra hop, no link rewriting, no change to your Noviclick destination URLs.