Zeropark
Playbook · 2 min read

How to exclude sources (targets) in Zeropark

Zeropark campaigns are optimized at the source/target level — which makes it one of the most actionable networks for invalid-traffic control. Here’s how to find the invalid-traffic sources and exclude them.

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Find the invalid-traffic sources

Every Zeropark click carries a source/target id. ValidVisit scores each visit 0–100 and rolls the invalid-traffic rate up by source — the same dimension Zeropark’s own optimization tools already consume, so the output slots straight into how you already work.

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Exclude them in Zeropark

In the Zeropark campaign, open the Sources (Targets) tab and pause or blacklist the source IDs ValidVisit flagged. You can also set Rules that auto-pause a source when it breaches a threshold. Because the whole campaign is organised around sources, exclusion is fast and precise.

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What ValidVisit does and doesn’t do

Zeropark is unusual in how far an exclusion reaches: blacklist a target and it’s blocked across every campaign you run, not just the one where ValidVisit flagged it — and Zeropark’s own Rule-Based Optimization can act on criteria automatically once you’ve set it up. That combination is exactly why ValidVisit stops at the score. A source rated 4/100 in one campaign might warrant a global blacklist; a source at 60 might just need watching. ValidVisit gives you the per-source number so you can tell the difference — pausing, blacklisting, or writing the Rule is a decision you make yourself, in Zeropark.

FAQ

Frequently asked questions

Where do I exclude sources in Zeropark?+
In the campaign’s Sources (Targets) tab — pause or blacklist individual source IDs, or set Rules to auto-pause sources that breach a threshold.
Why is Zeropark especially actionable?+
Its campaigns are built around source-level optimization, so the per-source invalid-traffic view ValidVisit produces maps directly onto the controls you already use. You act on the exact dimension you measure.
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