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Tonic tracking tokens & macros
The Tonic tracking macros and the ValidVisit URL parameter each maps to. Append these to your landing page URL so every click is attributed to the right campaign, ad, creative and publisher — and scored for traffic quality.
Cross-check any macro against the network's official documentation.
| Token | Tonic macro | ValidVisit param | Example |
|---|---|---|---|
| Click ID *click | [clickid] | vv_click_id | abc123xyz |
| Campaign IDcampaign | [campaign_id] | vv_campaign_id | 123456 |
| Source IDpublisher | [sourceid] | vv_publisher_id | pub_42 |
| Keyword Matchkeyword | [match] | vv_keyword | running shoes |
Click ID *click
- Tonic macro
[clickid]- ValidVisit param
vv_click_id- Example
- abc123xyz
Campaign IDcampaign
- Tonic macro
[campaign_id]- ValidVisit param
vv_campaign_id- Example
- 123456
Source IDpublisher
- Tonic macro
[sourceid]- ValidVisit param
vv_publisher_id- Example
- pub_42
Keyword Matchkeyword
- Tonic macro
[match]- ValidVisit param
vv_keyword- Example
- running shoes
* required for Tonic attribution.
Ready-to-use tracking URL
https://yoursite.com/landing?utm_source=tonic&utm_medium=pop&vv_click_id=[clickid]&vv_campaign_id=[campaign_id]&vv_publisher_id=[sourceid]&vv_keyword=[match]Found a bad source ID? Exclude it in Tonic
The buyer pastes the bad Source IDs into the campaign's source list with whitelisting=false, blocking all future traffic from those sources (or flips to whitelist-only of proven converters); source_id was exposed as a %sourceid% macro and a reporting/statistics dimension for building the list.
Campaign settings (advertiser.tonic.com campaign editor / API POST-PUT /campaigns): the campaign object's `source_ids` array plus a `whitelisting` boolean (false = the list is a blacklist, true = only listed sources allo
arbitrage-pub-447118
display-zone-7741
verified-partner-2b86
Track Tonic clicks — and catch the fake ones.
See which Tonic publishers and placements send real, converting traffic vs. bots.
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