Tonic tracking tokens & macros
Every Tonic tracking macro, and the ValidVisit URL parameter it maps to. Append these to your landing-page URL so each click is attributed to the right campaign, ad, creative and publisher — and scored 0–100 for traffic quality.
Cross-check any macro against the network’s official documentation.
Tonic macro → ValidVisit param
| Token | Tonic macro | ValidVisit param | Example |
|---|---|---|---|
| Click ID *click | [clickid] | vv_click_id | abc123xyz |
| Campaign IDcampaign | [campaign_id] | vv_campaign_id | 123456 |
| Source IDpublisher | [sourceid] | vv_publisher_id | pub_42 |
| Keyword Matchkeyword | [match] | vv_keyword | running shoes |
- Tonic macro
[clickid]- ValidVisit param
vv_click_id- Example
- abc123xyz
- Tonic macro
[campaign_id]- ValidVisit param
vv_campaign_id- Example
- 123456
- Tonic macro
[sourceid]- ValidVisit param
vv_publisher_id- Example
- pub_42
- Tonic macro
[match]- ValidVisit param
vv_keyword- Example
- running shoes
* required for Tonic attribution.
Ready-to-use Tonic tracking URL
https://yoursite.com/landing?utm_source=tonic&utm_medium=pop&vv_click_id=[clickid]&vv_campaign_id=[campaign_id]&vv_publisher_id=[sourceid]&vv_keyword=[match]Append these params to your landing-page URL — Tonic fills the macros at click time, so every visit arrives attributed and ready to score. No funnel hop.
The buyer pastes the bad Source IDs into the campaign’s source list with whitelisting=false, blocking all future traffic from those sources (or flips to whitelist-only of proven converters); source_id was exposed as a %sourceid% macro and a reporting/statistics dimension for building the list.
source_ids array plus a whitelisting boolean (false = the list is a blacklist, true = only listed sources are allowed to serve)Tonic tracking token FAQs
What are Tonic tracking tokens?+
Tonic tracking tokens are macros the network fills in automatically at click time — like a click ID or publisher ID — that you append as URL parameters on your landing-page link. ValidVisit reads the resolved values to attribute and score each visit.
Do I need a funnel hop to use these macros?+
No. These are plain URL parameters appended to your destination URL. Tonic substitutes the real values at click time, so there’s no funnel hop, link rewrite, or extra script required.
Where do I add these macros in Tonic?+
Add them to your campaign’s destination or tracking URL in Tonic’s own dashboard. Once clicks arrive with the macros populated, ValidVisit attributes and scores each visit automatically.
Score every Tonic click — and find the fake ones.
See which Tonic publishers and placements send real buyers vs. bots.
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