Every Content.ad tracking macro, and the ValidVisit URL parameter it maps to. Append these to your landing-page URL so each click is attributed to the right campaign, ad, creative and publisher — and scored 0–100 for traffic quality.
Cross-check any macro against the network’s official documentation. Content.ad official docs →
| Token | Content.ad macro | ValidVisit param | Example |
|---|---|---|---|
| Campaign ID *campaign | [cid] | vv_campaign_id | 1048576 |
| Ad IDad | [adid] | vv_ad_id | 739204 |
| Domain IDpublisher | [did] | vv_publisher_id | 482917 |
[cid]vv_campaign_id[adid]vv_ad_id[did]vv_publisher_id* required for Content.ad attribution.
https://yoursite.com/landing?utm_source=content-ad&utm_medium=native&vv_campaign_id=[cid]&vv_ad_id=[adid]&vv_publisher_id=[did]Append these params to your landing-page URL — Content.ad fills the macros at click time, so every visit arrives attributed and ready to score. No funnel hop.
The buyer creates/selects a Block List, pastes the bad Domain IDs (single or comma-separated), and assigns the list to campaigns — each campaign can use only one block list, and blocks are capped at 175 domain IDs per rolling 7 days; alternatively bulk-add them to the block list from the Bid by Domain stats module, or ask their Content.ad account rep to apply larger blocks account-wide.
Content.ad tracking tokens are macros the network fills in automatically at click time — like a click ID or publisher ID — that you append as URL parameters on your landing-page link. ValidVisit reads the resolved values to attribute and score each visit.
No. These are plain URL parameters appended to your destination URL. Content.ad substitutes the real values at click time, so there’s no funnel hop, link rewrite, or extra script required.
Add them to your campaign’s destination or tracking URL in Content.ad’s own dashboard. Once clicks arrive with the macros populated, ValidVisit attributes and scores each visit automatically.
See which Content.ad publishers and placements send real buyers vs. bots.
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