Content.ad tracking tokens & macros

The Content.ad tracking macros and the ValidVisit URL parameter each maps to. Append these to your landing page URL so every click is attributed to the right campaign, ad, creative and publisher — and scored for traffic quality.

Community-sourcedConfirm these macros against the official docs before relying on them. Content.ad official docs

Token	Content.ad macro	ValidVisit param	Example
Campaign ID *campaign	`[cid]`	`vv_campaign_id`	1048576
Ad IDad	`[adid]`	`vv_ad_id`	739204
Domain IDpublisher	`[did]`	`vv_publisher_id`	482917

Campaign ID *campaign

Content.ad macro: [cid]
ValidVisit param: vv_campaign_id
Example: 1048576

Ad IDad

Content.ad macro: [adid]
ValidVisit param: vv_ad_id
Example: 739204

Domain IDpublisher

Content.ad macro: [did]
ValidVisit param: vv_publisher_id
Example: 482917

* required for Content.ad attribution.

Ready-to-use tracking URL

https://yoursite.com/landing?utm_source=content-ad&utm_medium=native&vv_campaign_id=[cid]&vv_ad_id=[adid]&vv_publisher_id=[did]

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