Bot traffic protection built for pop, push and native media buyers. Here’s an honest, side-by-side look at how ValidVisit compares on detection depth, transparency, extra-hop requirements and ad-network coverage.
You want auditable measurement: every visit judged Valid or Invalid across 100+ data points, attributed to the publisher, zone and placement that sent it — including the native, push and pop networks.
Blocks bots at the click before they reach your offer, and on its Pro plan pushes bad zones into ad networks through their own exclusion APIs.
Many teams run both: a blocker for automated exclusion, ValidVisit for independent per-visit evidence across every paid source.
Instead of an unexplained flag, ValidVisit judges every visit Valid or Invalid, with its evidence — per source, auditable, worst first.
| Capability | ValidVisit | PureGuard |
|---|---|---|
| Platform coverage | 48 verified networks incl. native/push/pop | Pop, push & native networks |
| Positioning focus | Measurement & attribution, plus your traffic rules | Click-time blocking + zone exclusion |
| How it is installed | One script on your pages + tracking tokens in ad URLs | Campaign URL through its click handler |
| Automated exclusion pushed into ad platforms | No — you decide what to cut | Yes — core feature |
PureGuard details come from its public materials and our review of its product pages; prices on this page carry the date we checked them. They may have changed — verify on their site. We don’t publish unverifiable accuracy claims about other tools.
One verdict on every visit, rolled up per source, worst first — down to the placement you buy.
See your own paid traffic judged Valid or Invalid, source by source.
Genuine humans pass, bots stand out — and every verdict comes with its evidence.
An auditable verdict on every visit, built from 100+ data points.
Attribution across the native, push and pop channels where invalid traffic concentrates.
One lightweight script — nothing added to your click path.
Blocks bots at the click before they reach your offer, and on its Pro plan pushes bad zones into ad networks through their own exclusion APIs.
If you want exclusions pushed straight into the ad platform automatically, PureGuard does that. ValidVisit never will: it detects, judges and attributes, and the decision to cut a source stays with you.
PureGuard is the one bot traffic tool we found built specifically for media buyers on pop, push and native. You point your campaign URL at its click handler; it checks each visitor inline, sends accepted traffic on to your offer and blocked traffic to a quarantine URL. It builds zone intelligence from what it sees, and on its Pro plan it pushes zones it confirms as bad into your ad network through the network’s own exclusion API, then reads them back to check the block landed. Every plan includes shadow mode, which watches without blocking, and it runs Zone Truth, a free checker for one zone at a time. Blocking at the click and automated zone exclusion are real strengths, and ValidVisit does neither: it never writes to your ad accounts. ValidVisit is one script on your landing page that judges each paid visit Valid or Invalid and attributes it to the campaign, publisher, zone or widget that sent it. The verdict blocks nothing; traffic rules you set tag or send away visitors by country, data-center hosting or VPN, and can block whole countries at your own firewall.
PureGuard decides before your landing page exists for the visitor. Its docs describe the flow plainly: traffic source, then PureGuard’s entry point, then either your offer URL or a quarantine URL. A blocked bot never loads your page or reaches your offer, which is exactly what you want when an offer owner is watching your traffic quality.
ValidVisit decides nothing at the click, because it is not there. The script on your page judges the visit: what arrives and what happens once the page has loaded. A bot that never loads a page is outside its view; how a visitor behaves on the page is inside it.
For visitors you already know you don’t want, ValidVisit has traffic rules: countries, data-center hosting connections and VPN connections. Every match is tagged and counted, and you can have matched visitors sent to another page once the page has loaded. For countries, the settings page writes a firewall rule you paste into your own CDN or firewall to block them outright. The verdict itself never blocks. If stopping bots before they touch your funnel is the requirement, PureGuard is built for it.
PureGuard’s Pro plan adds automated network exclusion sync: zones its zone intelligence confirms as bad supply are pushed into your ad network through that network’s exclusion API, and where a network offers no such API it produces ready-to-paste lists instead. On networks with that API, the loop closes with no manual step.
ValidVisit never writes to an ad account, on any network. It ranks your sources worst-first, each visit judged Valid or Invalid with evidence in your dashboard, and hands you the list to paste into the network’s blocklist. Blocking bad sources by network shows where it goes on PropellerAds, Zeropark, RichAds and the rest.
The manual step is slower. It is also the moment you can tell a zone that had one bad day from one that is structurally bad, or keep a zone that converts despite a high invalid share. And because ValidVisit covers search, social and native as well as push and pop, the same report judges the rest of your media plan.
PureGuard’s pricing, checked September 2026, starts with a Free plan of 100,000 checks a month, shadow mode included. Pro is $79 a month for 5 million checks and adds the exclusion sync, zone verdicts and data export. Unlimited is $299 a month with no cap, adding pre-bid scoring for OpenRTB traffic, custom detection rules, a self-hosted option and an SLA. PureGuard defines one check as one visit or API call evaluated by its engine. For a pop or push buyer at volume, that is a generous allowance.
ValidVisit costs $59, $99 or from $299 a month, billed on visits judged, with the full engine, source attribution and traffic rules on every plan; plans differ by visits, sites and data retention (see pricing). There is no free plan.
The deciding question is whether you want a tool in the click path acting for you, or an independent record of each visit, its verdict and its source that you act on yourself.
One script, every visit judged Valid or Invalid and attributed to the source that sent it — see what your paid traffic really is.
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One script · no cookies · no device IDs · raw IP never stored