Ad-fraud prevention across PPC, mobile and affiliate channels. Here’s an honest, side-by-side look at how ValidVisit compares on detection depth, transparency, extra-hop requirements and ad-network coverage.
You want auditable measurement: every visit judged Valid or Invalid across 100+ data points, attributed to the publisher, zone and placement that sent it — including the native, push and pop networks.
Real-time blocking across search, Meta, affiliate and mobile app-install traffic, with an audit trail of what was excluded.
Many teams run both: a blocker for automated exclusion, ValidVisit for independent per-visit evidence across every paid source.
Instead of an unexplained flag, ValidVisit judges every visit Valid or Invalid, with its evidence — per source, auditable, worst first.
| Capability | ValidVisit | TrafficGuard |
|---|---|---|
| Platform coverage | 48 verified networks incl. native/push/pop | PPC, mobile & affiliate |
| Positioning focus | Measurement & attribution, plus your traffic rules | Full-funnel fraud prevention |
| How it is installed | One script on your pages + tracking tokens in ad URLs | Site tag + ad tag |
| Automated exclusion pushed into ad platforms | No — you decide what to cut | Yes — core feature |
TrafficGuard details come from its public materials and our review of its product pages; prices on this page carry the date we checked them. They may have changed — verify on their site. We don’t publish unverifiable accuracy claims about other tools.
One verdict on every visit, rolled up per source, worst first — down to the placement you buy.
See your own paid traffic judged Valid or Invalid, source by source.
Genuine humans pass, bots stand out — and every verdict comes with its evidence.
An auditable verdict on every visit, built from 100+ data points.
Attribution across the native, push and pop channels where invalid traffic concentrates.
One lightweight script — nothing added to your click path.
Real-time blocking across search, Meta, affiliate and mobile app-install traffic, with an audit trail of what was excluded.
If you want exclusions pushed straight into the ad platform automatically, TrafficGuard does that. ValidVisit never will: it detects, judges and attributes, and the decision to cut a source stays with you.
TrafficGuard is ad-fraud prevention that spans more of the funnel than most tools in this category: Google search, Meta, affiliate and mobile app-install traffic in one platform. It detects and blocks invalid traffic in real time rather than only reporting it, and it keeps an audit trail of what it excluded and the effect on each campaign’s efficiency. It publicly claims 15–40% efficiency gains on affected campaigns, and in February 2026 it expanded into US operations. Installation is two pieces: a site tag on your pages and a separate ad tag that filters before the click. For advertisers buying app installs or running affiliate programmes, that breadth is the reason to choose it, and those are channels ValidVisit does not cover at all. ValidVisit is narrower. It judges paid web visits Valid or Invalid on your landing page, attributes each one to the campaign, publisher, zone or widget that sent it through the network’s own tracking tokens, and reports. Its verdict never blocks and it never writes to your ad accounts; traffic rules you set can tag or send away visitors by country, data-center hosting or VPN, and block whole countries at your own firewall. Which one you need depends mostly on where your budget goes.
This is the clearest line between the two products. TrafficGuard validates mobile app-install traffic and affiliate traffic alongside search and Meta, from one pipeline. If a large share of your budget goes to user acquisition for an app, or you pay affiliates per action, TrafficGuard covers that and ValidVisit does not: we judge web visits to a landing page, and an install inside an app store is outside what we see.
Where ValidVisit goes deeper is web inventory that TrafficGuard does not centre on: native networks, push and pop. Those networks identify their sources with their own tokens (a publisher, a zone, a widget), and ValidVisit attributes every judged visit to that level. For a web-only advertiser buying on Taboola, PropellerAds or PopAds, that granularity is the part that matters.
So the first question is simply where your money goes. Apps and affiliates point to TrafficGuard. Native, push and pop web campaigns point to ValidVisit.
TrafficGuard installs as two tags. The site tag records page views and events on your site, and can be added through a Google Tag Manager community template, a WordPress plugin or custom event tracking. The separate ad tag handles filtering before the click. Together they let TrafficGuard act on both sides of the click, and it is built to block on both.
ValidVisit is one script on your landing pages plus the network’s tracking tokens in your ad URLs. It adds nothing to the ad or the click path, and its verdict blocks nothing; it judges the visit once it arrives. It sets no cookies, builds no device IDs and never stores the raw IP, which is hashed on arrival. The result is a smaller footprint and a narrower job: detection without blocking for the verdict, reported source by source, and traffic rules that act only on the countries and connection types you name, sending those visitors to another page or, for countries, blocking them at your own firewall.
TrafficGuard’s audit trail shows what it removed and the efficiency effect. ValidVisit’s record shows every judged visit, including the ones that passed, so each source’s invalid share is a proportion you can check rather than a count on its own.
TrafficGuard publishes two tiers. Shield was $49 a month when we checked in July 2026: one domain, up to $30K a month of ad spend covered, Google Search Ads only, with a 30-day free trial that needs a card. Scale is custom-quoted above $30K a month and adds the omnichannel coverage of Meta, affiliate and mobile. So the app-install and affiliate strengths described above sit in the quoted tier.
ValidVisit has no channel gating. Every plan includes the full engine and every network we support; the $59, $99 and from-$299 plans differ only by monthly visits judged, number of sites and data retention, as the pricing page shows. A small advertiser on push or native gets the same attribution depth as a large one, and the bill does not move with ad spend.
One script, every visit judged Valid or Invalid and attributed to the source that sent it — see what your paid traffic really is.
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One script · no cookies · no device IDs · raw IP never stored