Click-fraud tools differ most on detection depth, transparency, whether they need an extra hop, and how far their network coverage reaches. Here are the criteria that matter — and how the options compare.
Illustrative — the transparent 0–100 score per source that this comparison is really about.
Does it weigh 100+ independent signals across the network, the device, and visitor behavior — or lean on a single check?
A clear 0–100 quality score per click you can audit and defend, vs a black-box “blocked” flag.
Whether the tool adds an extra hop in the click path that can slow or break your funnel.
Beyond Google/Meta — native, push, pop and search where invalid traffic concentrates.
Does it push IP exclusions into the ad platform automatically?
Whether raw IPs are stored, and what controls you get.
Every click weighed against 100+ independent data points — spanning the network, the device, and visitor behavior — into one transparent 0–100 quality score.46-network coverage, no funnel hop. Automated IP exclusion on the roadmap.
One of the best-known PPC click-fraud blockers (now part of CHEQ).
Enterprise go-to-market security and click-fraud suite.
PPC click-fraud protection with automated Google Ads IP exclusion.
Rules-based Google Ads click-fraud protection and automation.
Cross-platform invalid-traffic protection (formerly PPC Protect).
Ad-fraud prevention across PPC, mobile and affiliate channels.
Ad-fraud detection solution focused on accuracy.
Click-fraud detection and monitoring.
Competitor capabilities are based on public positioning and may change — verify on each vendor’s site. We don’t publish unverifiable accuracy claims about other tools.
Watch ValidVisit score your paid clicks 0–100, attributed to the source that sent them.
Free trial at launch · lock in early-access pricing
One script · raw IP never stored · GDPR legitimate-interest basis