Google Ads click fraud: detect it and protect your budget
High CTR, low conversions, and a CPA you can't explain are classic signs of invalid clicks on Google Ads. Google filters some — but grades its own traffic. Here's how to get an independent view.
What Google's invalid-click filtering does — and doesn't
Google detects and credits a share of invalid clicks automatically, and it’s a black box: you can’t see which clicks, why, or what sophisticated invalid traffic slipped through. That’s the gap an independent layer fills.
What ValidVisit adds
Every click weighed against 100+ independent data points — its source network, the device behind it, and how the visitor behaves — and turned into one 0-100 quality score, then attributed to campaign, ad group and keyword via the Google Ads gclid and UTM mapping — so you see real vs invalid Google Ads traffic and can act on it.
Data points → one score
Every click is weighed against more than a hundred independent data points and reduced to a single, sortable 0–100 quality score.
Many angles, combined
Each data point is combined rather than checked in isolation, so a genuine human almost never trips enough of them to be flagged — and bots that beat one rarely beat the rest.
Proprietary, not a black box
The detection model is ours and stays that way. What you get is a clear verdict on every click — not a single brittle rule you can game, and not an unexplained number you can't act on.
Pinned to the source
Every verdict maps to the campaign, publisher and placement that sent the click — so you know exactly which source to cut.
Illustrative example — the same 0–100 score, per source, worst first.
Building refund-ready evidence
ValidVisit produces audit-ready records — each click's 0-100 quality score, a plain-language note on what lowered it, timestamps and source attribution — that support an invalid-click dispute. We surface and prove; filing is on you. See competitor click fraud and the protection overview, or jump to Google Ads fraud detection.
Roadmap note: automated push of IP exclusions into Google Ads is planned, not a current claim.
FAQ
Doesn't Google already filter invalid clicks?+
Can ValidVisit get me a Google Ads refund?+
Do you exclude bad IPs from Google Ads automatically?+
How are Google Ads clicks attributed?+
See what your paid traffic really is.
Bots, fake clicks and invalid traffic detected and scored 0–100 — one script, no funnel hop.
Free trial at launch · lock in early-access pricing
One script · raw IP never stored · GDPR legitimate-interest basis