Rules-based click-fraud protection for Google, Microsoft and Meta Ads. Here’s an honest, side-by-side look at how ValidVisit compares on detection depth, transparency, extra-hop requirements and ad-network coverage.
You want auditable measurement: every visit judged Valid or Invalid across 100+ data points, attributed to the publisher, zone and placement that sent it — including the native, push and pop networks.
Granular blocking rules per campaign, ad group and domain, pushed into Google and Microsoft Ads automatically.
Many teams run both: a blocker for automated exclusion, ValidVisit for independent per-visit evidence across every paid source.
Instead of an unexplained flag, ValidVisit judges every visit Valid or Invalid, with its evidence — per source, auditable, worst first.
| Capability | ValidVisit | ClickGUARD |
|---|---|---|
| Platform coverage | 48 verified networks incl. native/push/pop | Google, Microsoft & Meta Ads |
| Positioning focus | Measurement & attribution, plus your traffic rules | Rules-based blocking & automation |
| How it is installed | One script on your pages + tracking tokens in ad URLs | Account-specific site snippet + ad-platform connection |
| Automated exclusion pushed into ad platforms | No — you decide what to cut | Yes — core feature |
ClickGUARD details come from its public materials and our review of its product pages; prices on this page carry the date we checked them. They may have changed — verify on their site. We don’t publish unverifiable accuracy claims about other tools.
One verdict on every visit, rolled up per source, worst first — down to the placement you buy.
See your own paid traffic judged Valid or Invalid, source by source.
Genuine humans pass, bots stand out — and every verdict comes with its evidence.
An auditable verdict on every visit, built from 100+ data points.
Attribution across the native, push and pop channels where invalid traffic concentrates.
One lightweight script — nothing added to your click path.
Granular blocking rules per campaign, ad group and domain, pushed into Google and Microsoft Ads automatically.
If you want exclusions pushed straight into the ad platform automatically, ClickGUARD does that. ValidVisit never will: it detects, judges and attributes, and the decision to cut a source stays with you.
ClickGUARD is click-fraud protection for Google Ads, Microsoft Ads and Meta that sells on control. Instead of one global threshold, you write blocking rules per campaign, per ad group or per domain, and its rules engine weighs click frequency, session duration and geo and IP quality before pushing exclusions into Google Ads and Microsoft Ads automatically. It positions itself as the more configurable option next to simpler tools like ClickCease and Fraud Blocker, and it bundles call tracking and click-heatmap style session capture. For a PPC manager who wants to tune protection by hand and have it enforced for them, that depth is the draw, and automated exclusion is a job ValidVisit does not do. ValidVisit takes the configuration out. Every paid visit gets one verdict on your landing page, Valid or Invalid, and is attributed to the campaign, publisher, zone or widget that sent it through the network’s own tracking tokens. You read the result and act in the network. There are no verdict rules to maintain and nothing is written to your ad account; the only rules are a short list of countries, data-center hosting and VPN connections you never want.
A rules engine is shaped by the rules you give it, and ClickGUARD gives you a lot of room: thresholds per campaign, ad group and domain, so a brand campaign and a broad-match campaign can be treated differently. That is genuine power for an experienced PPC manager, and it keeps the decision logic visible and in your hands.
ValidVisit does not ask you to write logic. Each visit is judged Valid or Invalid, the same way on every network, and the verdict is attributed to the source that sent it. The judgement you make is at the other end: which sources, sorted worst-first, to cut. A verdict cannot be tuned per ad group the way a ClickGUARD rule can, and that is a real limitation if you want per-campaign policy. What it removes is the upkeep of a rule set as campaigns, budgets and match types change.
Choose ClickGUARD if you want to author the policy. Choose ValidVisit if you want one consistent verdict and to make the call yourself.
ClickGUARD connects to Google Ads and Microsoft Ads through their APIs to push IP exclusions, and adds a click-fraud module for Meta and social. Inside those platforms its rules map directly onto the controls you already use.
ValidVisit is built for the whole media plan, including networks where an IP list is not the lever. On native, push and pop inventory the thing you can block is a publisher, zone, site or widget ID, and that is what each ValidVisit verdict is attributed to, through the network’s own tokens. A campaign on Microsoft Ads and one on Outbrain come back in the same format, judged the same way. Blocking bad sources by network shows where each network keeps its blocklist.
If your spend is all search and social, ClickGUARD’s platform connections are the better fit. If a meaningful share goes to native, push or pop, those are sources ClickGUARD is not built around.
ClickGUARD bundles more than fraud rules: call tracking and landing-page click-heatmap style session capture sit alongside them, a similar shape to ClickCease’s bundle. If you want those in the same tool, ClickGUARD covers them and ValidVisit does not.
ValidVisit keeps to one record: each paid visit, its verdict, Valid or Invalid, and the source that sent it, with evidence in your dashboard. It sets no cookies, builds no device IDs and never stores the raw IP, which is hashed on arrival. The narrower scope is a choice. It keeps the output small enough to export, share with a traffic partner, or line up against the network’s own spend report without translation.
One script, every visit judged Valid or Invalid and attributed to the source that sent it — see what your paid traffic really is.
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One script · no cookies · no device IDs · raw IP never stored