ValidVisit vs ClickGUARD
Rules-based Google Ads click-fraud protection and automation. Here's an honest, side-by-side look at how ValidVisit compares on detection depth, transparency, extra-hop requirements and ad-network coverage.
Illustrative example — the same 0–100 score, per source, worst first.
At a glance
Where ClickGUARD gives you a single flag per click, ValidVisit shows the transparent 0–100 score behind every verdict — per source, auditable, worst first.
| Capability | ValidVisit | ClickGUARD |
|---|---|---|
| Transparent 0–100 quality score on every click | Yes — every verdict | Limited / varies |
| Network-level signals weighed on every click | Yes | Varies |
| Device + behavior signals weighed on every click | 100+ independent data points | Varies |
| Native / push / pop network coverage | 46 networks incl. native/push/pop | Google Ads |
| Positioning focus | Transparent measurement & attribution | Rules-based blocking & automation |
| No funnel hop | Yes — lightweight script | Script-based (varies) |
| Raw IP never stored (hashed on arrival) | Yes | Varies |
| Automated IP exclusion in Google / Meta | Roadmap | Yes — core feature |
- ValidVisit
- Yes — every verdict
- ClickGUARD
- Limited / varies
- ValidVisit
- Yes
- ClickGUARD
- Varies
- ValidVisit
- 100+ independent data points
- ClickGUARD
- Varies
- ValidVisit
- 46 networks incl. native/push/pop
- ClickGUARD
- Google Ads
- ValidVisit
- Transparent measurement & attribution
- ClickGUARD
- Rules-based blocking & automation
- ValidVisit
- Yes — lightweight script
- ClickGUARD
- Script-based (varies)
- ValidVisit
- Yes
- ClickGUARD
- Varies
- ValidVisit
- Roadmap
- ClickGUARD
- Yes — core feature
ClickGUARD capabilities are based on public positioning and may change — verify on their site. We don’t publish unverifiable accuracy claims about other tools.
You want transparent, auditable measurement: every click scored 0–100 across 100+ data points, attributed to the publisher/zone/placement that sent it — including the native, push and pop networks most tools barely cover.
Granular, customizable blocking rules for Google Ads.
Many teams run both: a blocker for automated exclusion, ValidVisit for independent scored evidence across every paid source.
Where ClickGUARD is stronger
Granular, customizable blocking rules for Google Ads.
If automated IP exclusion pushed straight into the ad platform is your top priority today, a dedicated blocker like ClickGUARD leads there. ValidVisit detects, scores and attributes — automated platform exclusion is on our roadmap.
ValidVisit's wedge
- 0–100
An auditable quality score on every click, built from 100+ data points
- 46 networks
Attribution incl. the native/push/pop channels where invalid traffic concentrates
- No funnel hop
One lightweight script — nothing added to your click path
Genuine humans pass, bots stand out — and every verdict shows its work. See the protection overview or the full comparison.
Watch ValidVisit score your own traffic 0–100 — early access is open.
FAQ
Is ValidVisit a good ClickGUARD alternative?+
What does ValidVisit do that ClickGUARD typically doesn't?+
Where is ClickGUARD stronger?+
Can I run both?+
See what your paid traffic really is.
Bots, fake clicks and invalid traffic detected and scored 0–100 — one script, no funnel hop.
Free trial at launch · lock in early-access pricing
One script · raw IP never stored · GDPR legitimate-interest basis