PPC click-fraud protection with automated exclusion in Google Ads and Meta. Here’s an honest, side-by-side look at how ValidVisit compares on detection depth, transparency, extra-hop requirements and ad-network coverage.
You want auditable measurement: every visit judged Valid or Invalid across 100+ data points, attributed to the publisher, zone and placement that sent it — including the native, push and pop networks.
Simple, automated exclusion for Google Ads and Meta, aimed at SMBs.
Many teams run both: a blocker for automated exclusion, ValidVisit for independent per-visit evidence across every paid source.
Instead of an unexplained flag, ValidVisit judges every visit Valid or Invalid, with its evidence — per source, auditable, worst first.
| Capability | ValidVisit | Fraud Blocker |
|---|---|---|
| Platform coverage | 48 verified networks incl. native/push/pop | Google Ads & Meta |
| Positioning focus | Measurement & attribution, plus your traffic rules | Automated IP blocking for SMBs |
| How it is installed | One script on your pages + tracking tokens in ad URLs | Site script + Google Ads and Meta connections |
| Automated exclusion pushed into ad platforms | No — you decide what to cut | Yes — core feature |
Fraud Blocker details come from its public materials and our review of its product pages; prices on this page carry the date we checked them. They may have changed — verify on their site. We don’t publish unverifiable accuracy claims about other tools.
One verdict on every visit, rolled up per source, worst first — down to the placement you buy.
See your own paid traffic judged Valid or Invalid, source by source.
Genuine humans pass, bots stand out — and every verdict comes with its evidence.
An auditable verdict on every visit, built from 100+ data points.
Attribution across the native, push and pop channels where invalid traffic concentrates.
One lightweight script — nothing added to your click path.
Simple, automated exclusion for Google Ads and Meta, aimed at SMBs.
If you want exclusions pushed straight into the ad platform automatically, Fraud Blocker does that. ValidVisit never will: it detects, judges and attributes, and the decision to cut a source stays with you.
Fraud Blocker is click-fraud protection built for small advertisers on Google Ads and Meta, and it is deliberately simple. You add its script to your site, connect Google Ads or Meta, and it pushes what it flags into that account’s exclusions automatically; for Bing and other platforms it exports a CSV you upload yourself. It is sold on flat monthly tiers that scale with click volume, with self-serve signup, and it positions itself as simpler and cheaper than ClickCease or CHEQ. The trade-off is scope: automatic exclusion covers Google Ads and Meta, and native, push and pop networks are outside it. For an SMB whose paid budget is Google and Meta, that focus is a strength, and the automated exclusion is something ValidVisit does not do. ValidVisit starts from the other end. It judges each paid visit Valid or Invalid on your landing page and attributes it to the source that sent it, across search, social, native, push and pop networks, using each network’s own tracking tokens. Its verdict blocks nothing and it never writes to your ad account; the only actions are traffic rules you set, which tag or send away visitors by country, data-center hosting or VPN and can block whole countries at your own firewall. For most buyers the choice comes down to one question, which is how many networks your budget is spread across.
Fraud Blocker lives inside the big ad platforms. Everything it does, from detection to exclusion, is organised around a Google Ads or Meta account, and on that account it removes a manual chore: nobody has to copy IPs into the exclusion list by hand.
Most media plans that worry about invalid traffic are wider than that. Native networks, push and pop inventory, and smaller search and social platforms each have their own tracking tokens and their own idea of a source: a Taboola site ID, a push network’s zone, a pop network’s publisher. ValidVisit reads those tokens on arrival, so every judged visit is filed under the exact publisher, zone or widget that sent it, whichever network it came from. Compare Google Ads with PropellerAds to see how the source unit changes from one network to the next.
If your spend is entirely Google Ads and Meta, that focus is not a limitation. If those are two lines of several, the traffic Fraud Blocker does not connect to is often where invalid traffic tends to concentrate.
Fraud Blocker’s value is that it runs without you. Once connected, flagged traffic is excluded in Google Ads and Meta automatically, and for a small team with no time for traffic reviews that is the right design.
ValidVisit asks for a few minutes of attention instead. The dashboard ranks your sources worst-first, each with its invalid share, with evidence in your dashboard behind every verdict. You decide what to cut and apply it in the network: an IP or placement exclusion in Google Ads, a blocklist entry on a native or push network. Detection without blocking explains why we keep that step in your hands.
The manual step costs time. What it buys is control and a record: you can watch a source’s invalid share over a date range before cutting it, keep a partner whose traffic had a single bad day, and show a colleague why a zone was removed. Fraud Blocker is the stronger choice if you want the decision made for you; ValidVisit if you want to make it yourself, with evidence.
Fraud Blocker’s flat tiers scale with click volume, which is easy to predict when traffic comes from Google Ads and Meta. ValidVisit bills on visits judged across all your sources: $59, $99 or from $299 a month, and every plan includes the full engine, with tiers differing by visits, sites and retention (see pricing). Neither is priced on ad spend.
For a Google or Meta advertiser comparing like for like, estimate your monthly paid clicks for Fraud Blocker and your monthly paid landing-page visits for ValidVisit. For a multi-network advertiser the comparison is less direct, because one ValidVisit plan covers traffic that Fraud Blocker would not see at all.
One script, every visit judged Valid or Invalid and attributed to the source that sent it — see what your paid traffic really is.
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One script · no cookies · no device IDs · raw IP never stored