ValidVisit vs Lunio
Cross-platform invalid-traffic protection (formerly PPC Protect). Here's an honest, side-by-side look at how ValidVisit compares on detection depth, transparency, extra-hop requirements and ad-network coverage.
Illustrative example — the same 0–100 score, per source, worst first.
At a glance
Where Lunio gives you a single flag per click, ValidVisit shows the transparent 0–100 score behind every verdict — per source, auditable, worst first.
| Capability | ValidVisit | Lunio |
|---|---|---|
| Transparent 0–100 quality score on every click | Yes — every verdict | Limited / varies |
| Network-level signals weighed on every click | Yes | Varies |
| Device + behavior signals weighed on every click | 100+ independent data points | Varies |
| Native / push / pop network coverage | 46 networks incl. native/push/pop | Google, Meta & multi-platform |
| Positioning focus | Transparent measurement & attribution | Cross-platform exclusion |
| No funnel hop | Yes — lightweight script | Script-based (varies) |
| Raw IP never stored (hashed on arrival) | Yes | Varies |
| Automated IP exclusion in Google / Meta | Roadmap | Yes — core feature |
- ValidVisit
- Yes — every verdict
- Lunio
- Limited / varies
- ValidVisit
- Yes
- Lunio
- Varies
- ValidVisit
- 100+ independent data points
- Lunio
- Varies
- ValidVisit
- 46 networks incl. native/push/pop
- Lunio
- Google, Meta & multi-platform
- ValidVisit
- Transparent measurement & attribution
- Lunio
- Cross-platform exclusion
- ValidVisit
- Yes — lightweight script
- Lunio
- Script-based (varies)
- ValidVisit
- Yes
- Lunio
- Varies
- ValidVisit
- Roadmap
- Lunio
- Yes — core feature
Lunio capabilities are based on public positioning and may change — verify on their site. We don’t publish unverifiable accuracy claims about other tools.
You want transparent, auditable measurement: every click scored 0–100 across 100+ data points, attributed to the publisher/zone/placement that sent it — including the native, push and pop networks most tools barely cover.
Multi-platform exclusion across Google, Meta and more for larger advertisers.
Many teams run both: a blocker for automated exclusion, ValidVisit for independent scored evidence across every paid source.
Where Lunio is stronger
Multi-platform exclusion across Google, Meta and more for larger advertisers.
If automated IP exclusion pushed straight into the ad platform is your top priority today, a dedicated blocker like Lunio leads there. ValidVisit detects, scores and attributes — automated platform exclusion is on our roadmap.
ValidVisit's wedge
- 0–100
An auditable quality score on every click, built from 100+ data points
- 46 networks
Attribution incl. the native/push/pop channels where invalid traffic concentrates
- No funnel hop
One lightweight script — nothing added to your click path
Genuine humans pass, bots stand out — and every verdict shows its work. See the protection overview or the full comparison.
Watch ValidVisit score your own traffic 0–100 — early access is open.
FAQ
Is ValidVisit a good Lunio alternative?+
What does ValidVisit do that Lunio typically doesn't?+
Where is Lunio stronger?+
Can I run both?+
See what your paid traffic really is.
Bots, fake clicks and invalid traffic detected and scored 0–100 — one script, no funnel hop.
Free trial at launch · lock in early-access pricing
One script · raw IP never stored · GDPR legitimate-interest basis