Cross-platform invalid-traffic protection (formerly PPC Protect). Here’s an honest, side-by-side look at how ValidVisit compares on detection depth, transparency, extra-hop requirements and ad-network coverage.
You want transparent, auditable measurement: every visit scored 0–100 across 100+ data points, attributed to the publisher, zone and placement that sent it — including the native, push and pop networks most tools barely cover.
Multi-platform exclusion across Google, Meta and more for larger advertisers.
Many teams run both: a blocker for automated exclusion, ValidVisit for independent scored evidence across every paid source.
Where most tools stop at a per-click verdict, ValidVisit shows the transparent 0–100 score behind every one — per source, auditable, worst first.
| Capability | ValidVisit | Lunio |
|---|---|---|
| Native / push / pop network coverage | 74 networks incl. native/push/pop | Google, Meta & multi-platform |
| Positioning focus | Transparent measurement & attribution | Cross-platform exclusion |
| Detects without device fingerprinting or cookies | Yes — no fingerprint, no cookies | Typically fingerprint-based |
| Automated IP exclusion in Google / Meta | Roadmap | Yes — core feature |
Lunio capabilities are based on public positioning and may change — verify on their site. We don’t publish unverifiable accuracy claims about other tools.
The same 0–100 score on every source, worst first — down to the placement you buy.
Genuine humans pass, bots stand out — and every verdict shows its work.
An auditable quality score on every visit, built from 100+ data points.
Attribution across the native, push and pop channels where invalid traffic concentrates.
One lightweight script — nothing added to your click path.
Multi-platform exclusion across Google, Meta and more for larger advertisers.
If automated IP exclusion pushed straight into the ad platform is your top priority today, a dedicated blocker like Lunioleads there. ValidVisit detects, scores and attributes — automated platform exclusion is on our roadmap, and we won’t pretend it’s shipped.
One script, every visit scored 0–100 and attributed to the source that sent it — see what your paid traffic really is.
Free trial at launch · just your email
One script · no cookies · no fingerprinting · raw IP never stored