Cross-platform invalid-traffic protection (formerly PPC Protect). Here’s an honest, side-by-side look at how ValidVisit compares on detection depth, transparency, extra-hop requirements and ad-network coverage.
You want auditable measurement: every visit judged Valid or Invalid across 100+ data points, attributed to the publisher, zone and placement that sent it — including the native, push and pop networks.
Cross-channel exclusion: an invalid click flagged on one platform is excluded on every connected platform, with no landing-page script.
Many teams run both: a blocker for automated exclusion, ValidVisit for independent per-visit evidence across every paid source.
Instead of an unexplained flag, ValidVisit judges every visit Valid or Invalid, with its evidence — per source, auditable, worst first.
| Capability | ValidVisit | Lunio |
|---|---|---|
| Platform coverage | 48 verified networks incl. native/push/pop | Google, Microsoft, Meta, TikTok & more |
| Positioning focus | Measurement & attribution, plus your traffic rules | Cross-platform exclusion |
| How it is installed | One script on your pages + tracking tokens in ad URLs | Tracking template on the ad click (no landing-page script) |
| Automated exclusion pushed into ad platforms | No — you decide what to cut | Yes — core feature |
Lunio details come from its public materials and our review of its product pages; prices on this page carry the date we checked them. They may have changed — verify on their site. We don’t publish unverifiable accuracy claims about other tools.
One verdict on every visit, rolled up per source, worst first — down to the placement you buy.
See your own paid traffic judged Valid or Invalid, source by source.
Genuine humans pass, bots stand out — and every verdict comes with its evidence.
An auditable verdict on every visit, built from 100+ data points.
Attribution across the native, push and pop channels where invalid traffic concentrates.
One lightweight script — nothing added to your click path.
Cross-channel exclusion: an invalid click flagged on one platform is excluded on every connected platform, with no landing-page script.
If you want exclusions pushed straight into the ad platform automatically, Lunio does that. ValidVisit never will: it detects, judges and attributes, and the decision to cut a source stays with you.
Lunio, formerly PPC Protect, started on Google Ads click fraud and has grown into cross-channel invalid-traffic protection, with integrations for Google, Microsoft, Meta, TikTok and Performance Max among others. Its public claims include more than 35,000 Google Ads accounts protected across 130 countries, a $15M Series A, and ISO 27001 and SOC 2 certification. Two things set it apart. It installs as a Google-certified tracking template on the ad click, so there is no script on your landing page at all. And an invalid IP or click flagged on one platform is excluded across every platform you have connected, through the ad networks’ own exclusion audiences, without needing manager access to your ad account. Automated cross-channel exclusion is a real strength and one ValidVisit does not offer. ValidVisit works at the other end of the journey: one script on your landing page judges each paid visit Valid or Invalid and attributes it to the source that sent it, using the network’s own tracking tokens. It reports; you exclude.
Lunio’s tracking template means every ad click passes through Lunio before the visitor reaches your page. Its self-learning model classifies each click as legitimate, suspicious or invalid in real time, using what it can see at that moment. The advantages are clear: nothing to add to your site, and a judgement made before the landing page loads.
ValidVisit does its work after arrival. The unit it judges is the visit: what actually loads your page and what happens there. A click that never becomes a visit is outside our view; what the visitor does once the page has loaded is inside it. Neither position sees everything, which is why the two are complementary rather than redundant.
Setup differs too. Lunio lives in the tracking-template field of each platform. ValidVisit needs one script on your pages and the network’s tracking tokens in your ad URLs, and adds nothing to the click path. How it works walks through the install.
Lunio’s core pitch is cross-channel intelligence: flag an invalid IP or device on Google Ads and it is pushed into the exclusion audiences of Microsoft, Meta, TikTok and every other platform you have connected. For an advertiser spending across many of those platforms, that propagation is hard to replicate by hand, and it is the centre of how Lunio positions itself.
ValidVisit’s unit is the source, not the device. Each judged visit is filed under the campaign, publisher, zone or widget that sent it, as the network names them in its own tokens, so the output is a per-network list of weak sources rather than one shared list of IPs. That fits networks where the lever is a placement or zone ID: on native, push and pop networks an IP exclusion is rarely what you can set, and a zone or site blocklist is. Blocking bad sources by network lists where each one lives.
The trade-off is plain. Lunio saves you the exclusion work across platforms. ValidVisit hands you the evidence per source and leaves the exclusion to you.
Lunio does not publish pricing. It quotes based on your ad spend and offers a free 14-day traffic audit as a starting point, with no permanent free tier. ValidVisit’s plans are on the pricing page: $59, $99 and from $299 a month, billed on visits judged rather than spend, with the full engine on every plan.
For a large multi-platform advertiser, a spend-based quote that includes cross-channel exclusion may be the right shape. For a buyer running native, push and pop at modest spend who mainly needs to know which sources to cut, a visit-based plan is easier to size in advance.
One script, every visit judged Valid or Invalid and attributed to the source that sent it — see what your paid traffic really is.
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One script · no cookies · no device IDs · raw IP never stored