Detect bots and invalid traffic across search networks, with every click scored 0–100 per campaign and publisher.
Most clicks from a well-targeted search campaign are genuine — search is intent-led, and that makes it the highest-quality channel for many advertisers. But it carries two invalid-traffic pressures the others don't, and both are quiet: they distort budget pacing and bid-algorithm signals long before they show up in aggregate metrics.
Two patterns dominate, and neither runs at obvious volume:
Search invalid traffic is defined by how tightly it concentrates — a handful of exact-match terms, narrow time windows, or specific geo clusters — while blending into otherwise clean traffic.
For search clicks, the most diagnostic signals come from where the click originated and how the visitor behaves: automated toolkits and server-farm infrastructure leave consistent patterns that differ sharply from a browser opened by a person after typing a query. ValidVisit weighs each click against 100+ such data points — network, device, and behaviour — and combines them into a single 0–100 quality score, so genuine humans pass and automation stands out. It loads asynchronously on the landing page and passes the click id (e.g. `gclid`) through untouched — nothing on the click path, so conversion tracking and Quality Score signals are never disrupted.
Because search invalid traffic is concentrated rather than high-volume, it only becomes legible when scored per click and attributed back to the dimension where it clusters — keyword, campaign, or network segment. The honest part: on core search you can't exclude an individual publisher. The levers are opting out of Search Partners / extended inventory, applying IP exclusions where the platform allows, shifting budget off the segments ValidVisit scores dirty, and filing invalid-click credit claims backed by the evidence. True per-publisher exclusion lives on the self-serve native and pop networks, not in search.
Every click is weighed against more than a hundred independent data points and reduced to a single, sortable 0–100 quality score.
Each data point is combined rather than checked in isolation, so a genuine human almost never trips enough of them to be flagged — and bots that beat one rarely beat the rest.
The detection model is ours and stays that way. What you get is a clear verdict on every click — not a single brittle rule you can game, and not an unexplained number you can't act on.
Every verdict maps to the campaign, publisher and placement that sent the click — so you know exactly which source to cut.
Illustrative example — the same 0–100 score, per source, worst first.
No. ValidVisit is detection and measurement: it scores each click and shows you where invalid traffic concentrates, with the evidence. Acting on it — pausing a Search Partner segment, adjusting bids, or filing an invalid-click case — stays in your hands. Automated exclusion pushed into the ad platform is on the roadmap, not a current claim.
No. The script loads asynchronously after the page and there is nothing on the click path, so the landing-page experience and conversion/auto-tagging signals are unchanged.
See which campaigns and publishers send real, converting traffic vs bots — every click scored 0–100.
Free trial at launch · lock in early-access pricing
One script · raw IP never stored · GDPR legitimate-interest basis