Yahoo Native (DSP / Gemini) tracking tokens & macros
Every Yahoo Native (DSP / Gemini) tracking macro, and the ValidVisit URL parameter it maps to. Append these to your landing-page URL so each click is attributed to the right campaign, ad, creative and publisher — and scored 0–100 for traffic quality.
Cross-check any macro against the network’s official documentation. Yahoo Native (DSP / Gemini) official docs →
Yahoo Native (DSP / Gemini) macro → ValidVisit param
| Token | Yahoo Native (DSP / Gemini) macro | ValidVisit param | Example |
|---|---|---|---|
| Campaign ID *campaign | {campaignid} | vv_campaign_id | url.com?campaignid={campaignid} |
| Ad Group IDadset | {adgroupid} | vv_adset_id | url.com?adgroupid={adgroupid} |
| Ad IDad | {adid} | vv_ad_id | url.com?adid={adid} |
| Creative IDcreative | {creative} | vv_creative_id | url.com?creative={creative} |
| Click ID (Yahoo DSP / Enhanced Attribution) *click | ${CC} | vv_click_id | https://my.tracker.com/click?vmcid=${CC} |
- Yahoo Native (DSP / Gemini) macro
{campaignid}- ValidVisit param
vv_campaign_id- Example
- url.com?campaignid={campaignid}
- Yahoo Native (DSP / Gemini) macro
{adgroupid}- ValidVisit param
vv_adset_id- Example
- url.com?adgroupid={adgroupid}
- Yahoo Native (DSP / Gemini) macro
{adid}- ValidVisit param
vv_ad_id- Example
- url.com?adid={adid}
- Yahoo Native (DSP / Gemini) macro
{creative}- ValidVisit param
vv_creative_id- Example
- url.com?creative={creative}
- Yahoo Native (DSP / Gemini) macro
${CC}- ValidVisit param
vv_click_id- Example
- https://my.tracker.com/click?vmcid=${CC}
* required for Yahoo Native (DSP / Gemini) attribution.
Ready-to-use Yahoo Native (DSP / Gemini) tracking URL
https://yoursite.com/landing?utm_source=yahoo-native&utm_medium=native&vv_campaign_id={campaignid}&vv_adset_id={adgroupid}&vv_ad_id={adid}&vv_creative_id={creative}&vv_click_id=${CC}Append these params to your landing-page URL — Yahoo Native (DSP / Gemini) fills the macros at click time, so every visit arrives attributed and ready to score. No funnel hop.
In today’s Yahoo DSP the buyer builds a Site List / App List / Seller-ID List in the shared Inventory Lists library (or via the Traffic API SITE_LISTS target type), attaches it to the line’s inventory targeting with excluded=true, and every domain/app-ID/seller on the list is blocked from serving.
{id}/targeting, type SITE_LISTS, excluded:true; lists managed at the advertiser or account-level Inventory Lists library)Yahoo Native (DSP / Gemini) tracking token FAQs
What are Yahoo Native (DSP / Gemini) tracking tokens?+
Yahoo Native (DSP / Gemini) tracking tokens are macros the network fills in automatically at click time — like a click ID or publisher ID — that you append as URL parameters on your landing-page link. ValidVisit reads the resolved values to attribute and score each visit.
Do I need a funnel hop to use these macros?+
No. These are plain URL parameters appended to your destination URL. Yahoo Native (DSP / Gemini) substitutes the real values at click time, so there’s no funnel hop, link rewrite, or extra script required.
Where do I add these macros in Yahoo Native (DSP / Gemini)?+
Add them to your campaign’s destination or tracking URL in Yahoo Native (DSP / Gemini)’s own dashboard. Once clicks arrive with the macros populated, ValidVisit attributes and scores each visit automatically.
Score every Yahoo Native (DSP / Gemini) click — and find the fake ones.
See which Yahoo Native (DSP / Gemini) publishers and placements send real buyers vs. bots.
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