Yahoo Native (DSP / Gemini) tracking tokens & macros

The Yahoo Native (DSP / Gemini) tracking macros and the ValidVisit URL parameter each maps to. Append these to your landing page URL so every click is attributed to the right campaign, ad, creative and publisher — and scored for traffic quality.

Community-sourcedConfirm these macros against the official docs before relying on them. Yahoo Native (DSP / Gemini) official docs

Token	Yahoo Native (DSP / Gemini) macro	ValidVisit param	Example
Campaign ID *campaign	`{campaignid}`	`vv_campaign_id`	url.com?campaignid={campaignid}
Ad Group IDadset	`{adgroupid}`	`vv_adset_id`	url.com?adgroupid={adgroupid}
Ad IDad	`{adid}`	`vv_ad_id`	url.com?adid={adid}
Creative IDcreative	`{creative}`	`vv_creative_id`	url.com?creative={creative}
Click ID (Yahoo DSP / Enhanced Attribution) *click	`${CC}`	`vv_click_id`	https://my.tracker.com/click?vmcid=${CC}

Campaign ID *campaign

Yahoo Native (DSP / Gemini) macro: {campaignid}
ValidVisit param: vv_campaign_id
Example: url.com?campaignid={campaignid}

Ad Group IDadset

Yahoo Native (DSP / Gemini) macro: {adgroupid}
ValidVisit param: vv_adset_id
Example: url.com?adgroupid={adgroupid}

Ad IDad

Yahoo Native (DSP / Gemini) macro: {adid}
ValidVisit param: vv_ad_id
Example: url.com?adid={adid}

Creative IDcreative

Yahoo Native (DSP / Gemini) macro: {creative}
ValidVisit param: vv_creative_id
Example: url.com?creative={creative}

Click ID (Yahoo DSP / Enhanced Attribution) *click

Yahoo Native (DSP / Gemini) macro: ${CC}
ValidVisit param: vv_click_id
Example: https://my.tracker.com/click?vmcid=${CC}

* required for Yahoo Native (DSP / Gemini) attribution.

Ready-to-use tracking URL

https://yoursite.com/landing?utm_source=yahoo-native&utm_medium=native&vv_campaign_id={campaignid}&vv_adset_id={adgroupid}&vv_ad_id={adid}&vv_creative_id={creative}&vv_click_id=${CC}

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