Banner / DisplayIs Criteo traffic real?
How to check Criteo traffic quality: every visit scored 0–100 and pinned to the banner / display sub-source that sent it — worst first, with the evidence to act on.
publisher domain in CriteoThe buyer pastes the bad domains/app-bundle IDs (one per line, no http/https) or uploads a .txt/.csv blocklist (up to 100,000 domains per upload, 255 chars/entry) and applies it to the ad set/line item; it takes effect within ~1 hour.
ValidVisit reports the device, OS, browser — down to the version — plus the language and ISP behind every flagged visit, and Criteo supports OS, language and device type targeting. The segments we flag are segments you can exclude.
How invalid traffic shows up on Criteo.
See which Criteo publishers, placements and sub-sources send real clicks versus bots, attributed via Criteo’s own tracking tokens and scored 0–100 per source.
Pinpoint the bot publishers & placements in Criteo.
Criteo itself isn't the problem — bots and invalid traffic concentrate in a handful of its sub-sources: the publisher, site or zone, and the placement or widget within it. So we roll the score up by those Criteo tokens, not by creative (which says nothing about whether a click was human).
Criteo traffic scored 0–100 per sub-source, worst first — down to the placement you buy.
Bot / invalid-traffic score broken down by:
- Publisher Domain
{{domain}}
Bot / invalid-traffic score broken down by:
- Slot Width
{{width}}
See your own Criteo sub-sources scored this way.
How ValidVisit attributes Criteo traffic
Each Criteo macro maps to a normalized parameter, so every scored click is pinned to the right campaign, creative and publisher.
https://yoursite.com/landing?utm_source=criteo&utm_medium=banner&vv_campaign_id={{criteo_campaign_id}}&vv_publisher_id={{domain}}&vv_placement_id={{width}}&vv_ad_id={{adid}}&vv_creative_id={{creative_type}}| Token | Criteo macro | Maps to | Identifies |
|---|---|---|---|
| Campaign ID | {{criteo_campaign_id}} | campaign_id | campaign |
| Publisher Domain | {{domain}} | publisher_id | publisher |
| Slot Width | {{width}} | placement_id | placement |
| Ad ID | {{adid}} | ad_id | ad |
| Creative Type | {{creative_type}} | creative_id | creative |
- Criteo macro
{{criteo_campaign_id}}- Maps to
- campaign_id
- Identifies
- campaign
- Criteo macro
{{domain}}- Maps to
- publisher_id
- Identifies
- publisher
- Criteo macro
{{width}}- Maps to
- placement_id
- Identifies
- placement
- Criteo macro
{{adid}}- Maps to
- ad_id
- Identifies
- ad
- Criteo macro
{{creative_type}}- Maps to
- creative_id
- Identifies
- creative
How the detection works.
Data points → one score
Every visit is weighed against more than a hundred independent data points and reduced to a single, sortable 0–100 quality score.
Many angles, combined
Each data point is combined rather than checked in isolation, so a genuine human almost never trips enough of them to be flagged — and bots that beat one rarely beat the rest.
Proprietary, not a black box
The detection model is ours and stays that way. What you get is a clear verdict on every visit — not a single brittle rule you can game, and not an unexplained number you can't act on.
Pinned to the source
Every verdict maps to the campaign, publisher and placement that sent the click — so you know exactly which source to cut.
Criteo traffic quality, answered.
How does ValidVisit detect invalid Criteo traffic?+
Every Criteo click is weighed against 100+ independent data points spanning the network it came from, the device behind it and how the visitor behaves — combined into a single 0–100 quality score so real humans pass and bots stand out.
Can I see which Criteo publishers send bots?+
Yes. Using Criteo's own tracking tokens, ValidVisit attributes each scored click to the publisher, placement and sub-source, so invalid traffic is pinned to the exact sub-source — which you can then exclude manually in Criteo.
Does it require a funnel hop on my Criteo links?+
No. Detection runs from one lightweight script — no extra hop, no link rewriting, no change to your Criteo destination URLs.
Detect fraud on other banner / display networks
Catch the fake clicks on Criteo.
See which campaigns and publishers send real, converting traffic vs bots — every visit scored 0–100.
Free trial at launch · just your email
One script · raw IP never stored · GDPR legitimate-interest basis