Is AdNow traffic real?
How to check AdNow traffic quality: every visit scored 0–100 and pinned to the native sub-source that sent it — worst first, with the evidence to act on.
publisher/source ID in AdNowThe buyer collects publisher IDs via the {SRC_ID} tracking token in their tracker, then applies the list of bad publisher IDs as a campaign black list (or good ones as a white list) — widget IDs from spy tools are NOT accepted as the exclusion key.
ValidVisit reports the device, OS, browser — down to the version — plus the language and ISP behind every flagged visit, and AdNow supports device type targeting. The segments we flag are segments you can exclude.
How invalid traffic shows up on AdNow.
AdNow is a native channel — exactly where invalid traffic concentrates. See which AdNow publishers, placements and sub-sources send real clicks versus bots, attributed via AdNow’s own tracking tokens and scored 0–100 per source.
Pinpoint the bot publishers & placements in AdNow.
AdNow itself isn't the problem — bots and invalid traffic concentrate in a handful of its sub-sources: the publisher, site or zone, and the placement or widget within it. So we roll the score up by those AdNow tokens, not by creative (which says nothing about whether a click was human).
AdNow traffic scored 0–100 per sub-source, worst first — down to the placement you buy.
Bot / invalid-traffic score broken down by:
- Site ID
[site_id]
Per-click id: AdNow passes a unique click id, so we also run velocity, deduplication and repeat-source checks on every visit.
Compare bot & invalid-traffic breakdown across every ad network →See your own AdNow sub-sources scored this way.
How ValidVisit attributes AdNow traffic
Each AdNow macro maps to a normalized parameter, so every scored click is pinned to the right campaign, creative and publisher.
https://yoursite.com/landing?utm_source=adnow&utm_medium=native&vv_click_id=[click_id]&vv_campaign_id=[camp_id]&vv_publisher_id=[site_id]&vv_ad_id=[ad_id]| Token | AdNow macro | Maps to | Identifies |
|---|---|---|---|
| Click ID | [click_id] | click_id | click |
| Campaign ID | [camp_id] | campaign_id | campaign |
| Site ID | [site_id] | publisher_id | publisher |
| Ad ID | [ad_id] | ad_id | ad |
- AdNow macro
[click_id]- Maps to
- click_id
- Identifies
- click
- AdNow macro
[camp_id]- Maps to
- campaign_id
- Identifies
- campaign
- AdNow macro
[site_id]- Maps to
- publisher_id
- Identifies
- publisher
- AdNow macro
[ad_id]- Maps to
- ad_id
- Identifies
- ad
How the detection works.
Data points → one score
Every visit is weighed against more than a hundred independent data points and reduced to a single, sortable 0–100 quality score.
Many angles, combined
Each data point is combined rather than checked in isolation, so a genuine human almost never trips enough of them to be flagged — and bots that beat one rarely beat the rest.
Proprietary, not a black box
The detection model is ours and stays that way. What you get is a clear verdict on every visit — not a single brittle rule you can game, and not an unexplained number you can't act on.
Pinned to the source
Every verdict maps to the campaign, publisher and placement that sent the click — so you know exactly which source to cut.
AdNow traffic quality, answered.
How does ValidVisit detect invalid AdNow traffic?+
Every AdNow click is weighed against 100+ independent data points spanning the network it came from, the device behind it and how the visitor behaves — combined into a single 0–100 quality score so real humans pass and bots stand out.
Can I see which AdNow publishers send bots?+
Yes. Using AdNow's own tracking tokens, ValidVisit attributes each scored click to the publisher, placement and sub-source, so invalid traffic is pinned to the exact sub-source — which you can then exclude manually in AdNow.
Does it require a funnel hop on my AdNow links?+
No. Detection runs from one lightweight script — no extra hop, no link rewriting, no change to your AdNow destination URLs.
Detect fraud on other native networks
Catch the fake clicks on AdNow.
See which campaigns and publishers send real, converting traffic vs bots — every visit scored 0–100.
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One script · raw IP never stored · GDPR legitimate-interest basis