Adnium
Banner / DisplayPop / Pop-under
Banner / Display channel · scored 0–100

Is Adnium traffic real?

How to check Adnium traffic quality: every visit scored 0–100 and pinned to the banner / display sub-source that sent it — worst first, with the evidence to act on.

validvisit · adnium cut-list
Exclude the bad site + ad zone in Adnium

The buyer adds bad site IDs to a Black List on the wblist page (entities on the Black List are rejected), sets Exclude Site/Exclude Zone on the campaign, or pastes up to 50 bad SubIDs (one per line) into the campaign's Keyword Targeting field as a black-list.

Where: Advertisers > White & Black Listing page (adnium.com/advertisers/wblist) for site lists; API/campaign edit exposes Include Site / Exclude Site / Include Zone / Exclude Zone; SubIDs are white/black-listed inside the campa
Controls in Adnium’s campaign settings
OS Language Device Connection

ValidVisit reports the device, OS, browser — down to the version — plus the language and ISP behind every flagged visit, and Adnium supports OS, language, device type and connection type targeting. The segments we flag are segments you can exclude.

6
Adnium tokens mapped to attribution
2
sub-source dimensions scored
per-click
unique id — velocity & dedupe checks
0–100
quality score on every visit
01 / SIGNAL

How invalid traffic shows up on Adnium.

See which Adnium publishers, placements and sub-sources send real clicks versus bots, attributed via Adnium’s own tracking tokens and scored 0–100 per source.

02 / SCORED

Pinpoint the bot publishers & placements in Adnium.

Adnium itself isn't the problem — bots and invalid traffic concentrate in a handful of its sub-sources: the publisher, site or zone, and the placement or widget within it. So we roll the score up by those Adnium tokens, not by creative (which says nothing about whether a click was human).

validvisit · console
0–39 invalid40–69 suspicious70–100 clean
adnium-pub-447118
adnium-zone-7741
adnium-verified-2b86

Adnium traffic scored 0–100 per sub-source, worst first — down to the placement you buy.

Publisher / site / zone

Bot / invalid-traffic score broken down by:

  • Site ID {site}
Placement / widget

Bot / invalid-traffic score broken down by:

  • Adzone ID {adzone}

Per-click id: Adnium passes a unique click id, so we also run velocity, deduplication and repeat-source checks on every visit.

Compare bot & invalid-traffic breakdown across every ad network →

See your own Adnium sub-sources scored this way.

03 / ATTRIBUTION

How ValidVisit attributes Adnium traffic

Each Adnium macro maps to a normalized parameter, so every scored click is pinned to the right campaign, creative and publisher.

validvisit · tracking url
A Adnium tracking URL ValidVisit can score
https://yoursite.com/landing?utm_source=adnium&utm_medium=banner&vv_click_id={conversion}&vv_campaign_id={campaign}&vv_publisher_id={site}&vv_placement_id={adzone}&vv_ad_id={banner}&vv_keyword={keywords.matched}
Conversion Tracking ID (subid / click ID)
Adnium macro
{conversion}
Maps to
click_id
Identifies
click
Campaign ID
Adnium macro
{campaign}
Maps to
campaign_id
Identifies
campaign
Site ID
Adnium macro
{site}
Maps to
publisher_id
Identifies
publisher
Adzone ID
Adnium macro
{adzone}
Maps to
placement_id
Identifies
placement
Banner ID
Adnium macro
{banner}
Maps to
ad_id
Identifies
ad
Matched Keywords
Adnium macro
{keywords.matched}
Maps to
keyword
Identifies
keyword
04 / DETECTION

How the detection works.

100+
Scale

Data points → one score

Every visit is weighed against more than a hundred independent data points and reduced to a single, sortable 0–100 quality score.

1 verdict
Depth

Many angles, combined

Each data point is combined rather than checked in isolation, so a genuine human almost never trips enough of them to be flagged — and bots that beat one rarely beat the rest.

0–100
Model

Proprietary, not a black box

The detection model is ours and stays that way. What you get is a clear verdict on every visit — not a single brittle rule you can game, and not an unexplained number you can't act on.

per source
Action

Pinned to the source

Every verdict maps to the campaign, publisher and placement that sent the click — so you know exactly which source to cut.

FAQ

Adnium traffic quality, answered.

How does ValidVisit detect invalid Adnium traffic?+

Every Adnium click is weighed against 100+ independent data points spanning the network it came from, the device behind it and how the visitor behaves — combined into a single 0–100 quality score so real humans pass and bots stand out.

Can I see which Adnium publishers send bots?+

Yes. Using Adnium's own tracking tokens, ValidVisit attributes each scored click to the publisher, placement and sub-source, so invalid traffic is pinned to the exact sub-source — which you can then exclude manually in Adnium.

Does it require a funnel hop on my Adnium links?+

No. Detection runs from one lightweight script — no extra hop, no link rewriting, no change to your Adnium destination URLs.

Detect fraud on other banner / display networks

All click fraud protection
arbitrage-pub-447118
display-zone-7741
verified-partner-2b86

Catch the fake clicks on Adnium.

See which campaigns and publishers send real, converting traffic vs bots — every visit scored 0–100.

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