Is TacoLoco traffic real?
How to check TacoLoco traffic quality: every visit scored 0–100 and pinned to the push sub-source that sent it — worst first, with the evidence to act on.
zone in TacoLocoThe buyer pastes/uploads the bad zone or source IDs into a Zone List at my.tacolo.co/lists and attaches that list to an In-Page Push or Direct Clicks campaign as a blacklist (exclude) — or maintains it programmatically via the Zone Lists API.
ValidVisit reports the device, OS, browser — down to the version — plus the language and ISP behind every flagged visit, and TacoLoco supports OS, language and device type targeting. The segments we flag are segments you can exclude.
How invalid traffic shows up on TacoLoco.
TacoLoco is a push channel — exactly where invalid traffic concentrates. See which TacoLoco publishers, placements and sub-sources send real clicks versus bots, attributed via TacoLoco’s own tracking tokens and scored 0–100 per source.
Pinpoint the bot publishers & placements in TacoLoco.
TacoLoco itself isn't the problem — bots and invalid traffic concentrate in a handful of its sub-sources: the publisher, site or zone, and the placement or widget within it. So we roll the score up by those TacoLoco tokens, not by creative (which says nothing about whether a click was human).
TacoLoco traffic scored 0–100 per sub-source, worst first — down to the placement you buy.
Bot / invalid-traffic score broken down by:
- Source ID
{source_id}
Bot / invalid-traffic score broken down by:
- Zone ID
{zone_id}
Per-click id: TacoLoco passes a unique click id, so we also run velocity, deduplication and repeat-source checks on every visit.
Compare bot & invalid-traffic breakdown across every ad network →See your own TacoLoco sub-sources scored this way.
How ValidVisit attributes TacoLoco traffic
Each TacoLoco macro maps to a normalized parameter, so every scored click is pinned to the right campaign, creative and publisher.
https://yoursite.com/landing?utm_source=tacoloco&utm_medium=push&vv_click_id={click_id}&vv_campaign_id={camp_id}&vv_publisher_id={source_id}&vv_placement_id={zone_id}| Token | TacoLoco macro | Maps to | Identifies |
|---|---|---|---|
| Click ID | {click_id} | click_id | click |
| Campaign ID | {camp_id} | campaign_id | campaign |
| Source ID | {source_id} | publisher_id | publisher |
| Zone ID | {zone_id} | placement_id | placement |
- TacoLoco macro
{click_id}- Maps to
- click_id
- Identifies
- click
- TacoLoco macro
{camp_id}- Maps to
- campaign_id
- Identifies
- campaign
- TacoLoco macro
{source_id}- Maps to
- publisher_id
- Identifies
- publisher
- TacoLoco macro
{zone_id}- Maps to
- placement_id
- Identifies
- placement
How the detection works.
Data points → one score
Every visit is weighed against more than a hundred independent data points and reduced to a single, sortable 0–100 quality score.
Many angles, combined
Each data point is combined rather than checked in isolation, so a genuine human almost never trips enough of them to be flagged — and bots that beat one rarely beat the rest.
Proprietary, not a black box
The detection model is ours and stays that way. What you get is a clear verdict on every visit — not a single brittle rule you can game, and not an unexplained number you can't act on.
Pinned to the source
Every verdict maps to the campaign, publisher and placement that sent the click — so you know exactly which source to cut.
TacoLoco traffic quality, answered.
How does ValidVisit detect invalid TacoLoco traffic?+
Every TacoLoco click is weighed against 100+ independent data points spanning the network it came from, the device behind it and how the visitor behaves — combined into a single 0–100 quality score so real humans pass and bots stand out.
Can I see which TacoLoco publishers send bots?+
Yes. Using TacoLoco's own tracking tokens, ValidVisit attributes each scored click to the publisher, placement and sub-source, so invalid traffic is pinned to the exact sub-source — which you can then exclude manually in TacoLoco.
Does it require a funnel hop on my TacoLoco links?+
No. Detection runs from one lightweight script — no extra hop, no link rewriting, no change to your TacoLoco destination URLs.
Detect fraud on other push networks
Catch the fake clicks on TacoLoco.
See which campaigns and publishers send real, converting traffic vs bots — every visit scored 0–100.
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One script · raw IP never stored · GDPR legitimate-interest basis