How to block bad widgets (and sites) in MGID
MGID exposes a widget_id on every click — the finest unit you can exclude on a native network. Here's how to find the widgets sending invalid traffic and stop them yourself.
1. Find the bad widgets
Each MGID click carries a widget_id (the specific placement on a publisher site) and a site identifier. ValidVisit scores every click and breaks the invalid-traffic rate down by widget and site, so you see exactly which widgets — not just which publishers — concentrate the bots, each scored 0–100 so you can tell how bad.
2. Block them in MGID
In the MGID dashboard, open the campaign and go to the Widgets tab. Use Stop / Block widget on the widget IDs ValidVisit flagged, or add sites to the campaign site blacklist for whole-publisher exclusion. MGID stops serving on those widgets/sites. Because widget-level blocking is more surgical than site-level, you can keep a good publisher while cutting one bad widget on it.
What ValidVisit does and doesn't do
ValidVisit scores the traffic and gives you the widget and site IDs to exclude; you apply the block in MGID. It's report-only by design — independent evidence you act on, not an automated change pushed into your account.
Related
See your own channel scored the same way — early access is open.
FAQ
What's the difference between blocking a widget and a site in MGID?+
How do I find the widget IDs to block?+
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