Competitor click fraud

Is a competitor clicking your Google Ads?

Repeated clicks that never convert, from the same handful of sources, are a classic sign someone is deliberately draining your budget. It's hard to prove by name — but the pattern is very detectable.

What competitor clicking looks like

Bursts of clicks on your most expensive keywords, clustered by time, region or network, with no conversions and instant bounces. Often routed through VPNs, proxies or datacenter connections to dodge naive IP checks.

Why it's hard to prove — honestly

You can rarely attach a name to an individual click with certainty, and we won’t pretend otherwise. What you can do is establish a clear, documented pattern of invalid activity — which is exactly what an invalid-click dispute needs.

The detectable signals

ValidVisit measures every click against 100+ independent data points — spanning the network it came from, the device behind it and how the visitor actually behaves — and rolls them into one 0-100 quality score per click. Genuine humans pass; the tell-tale combination of throwaway visits and repeat-source patterns stands out on its own.

Building an evidence trail

Turn the pattern into a record you can act on: a 0-100 quality score for every click, timestamps and source attribution. Start with Google Ads click fraud or the protection overview.

FAQ

Can a competitor really click my Google Ads?+

Yes — anyone can click your ads, and a competitor repeatedly clicking (or paying others to) can burn your daily budget so their ad wins the auction. It's one of the most common forms of click fraud on high-value keywords.

How do I know it's a competitor and not random bots?+

You often can't name them with certainty — but the pattern is detectable: repeated clicks from the same networks/regions, no conversions, and visits that end almost as fast as they start. ValidVisit weighs each click against 100+ independent data points — the network it arrived on, the device behind it, and how the visitor behaves — and folds them into a single 0-100 quality score, so the suspect pattern surfaces clearly. The named attribution is inferential, not a guaranteed identity.

What evidence can I collect?+

An audit-ready trail: a 0-100 quality score for every click backed by 100+ data points across network, device and behavior, plus timestamps and source attribution — the documentation you'd bring to a Google invalid-click review.

Can ValidVisit block the competitor automatically?+

Not today — automated IP exclusion is on our roadmap. What you get now is detection, scoring and the evidence to exclude and dispute with confidence.

See what your paid traffic really is.

Bots, fake clicks and invalid traffic detected and scored 0–100 — one script, no funnel hop.

Free trial at launch · lock in early-access pricing

One script · raw IP never stored · GDPR legitimate-interest basis