Me
Push

Is MegaPush traffic real? How to check MegaPush traffic quality

Exclude the bad feed in MegaPush

ValidVisit ranks the bad {feedid}; disable or down-bid the feed in your MegaPush campaign.

Where: campaign → disable feed

MegaPush is a self-serve push network built on a large subscriber base, organised by feed. The {feedid} is the unit you act on — feeds can be disabled or bid individually — so feed-level intelligence converts straight into action. MegaPush passes {feedid}, {camp_id} and a {clickid} on every click. ValidVisit captures these as each click lands, measures it against 100+ independent data points covering the feed it came from, the device behind it and how the visitor behaves, and rolls them into one 0–100 quality score so real subscribers pass and bots stand out. The result tells you which feeds carry non-human traffic.

A MegaPush tracking URL ValidVisit can score
https://yoursite.com/landing?utm_source=megapush&utm_medium=push&vv_campaign_id={camp_id}&vv_publisher_id={feedid}&vv_click_id={clickid}

How invalid traffic shows up on MegaPush

Push traffic quality is a function of how each subscriber feed was acquired, and on MegaPush that variation lives at the {feedid} level. The defining pattern is feed quality: a feed built on incentivised or bot-inflated opt-ins clicks in unnaturally regular bursts aligned to send windows — reflexive or automated rather than intentional. ValidVisit reads that rhythm against everything else it knows about the click and tells a real subscriber apart from an automated one.

What makes feed scoring reliable is breadth. Every click is checked against more than a hundred separate signals — where it originated, the device and connection it rode in on, and the way the visitor moves through the page — and those combine into a single 0–100 verdict. A feed packed with server-farm agents or clients routed through proxies and VPNs scores very differently from one full of genuine humans, and because {feedid} rides on every click, that verdict attributes to the individual feed. A bad feed is isolated from the rest of a campaign instead of dragging the whole average down.

What to watch on MegaPush

Feed ({feedid}) IVT distribution

Rank active {feedid} values by quality and by the share of clicks in the suspicious/bad tier. Feeds above your baseline are candidates to disable or down-bid.

Send-window timing regularity

Unnaturally even click bursts aligned to notification schedules point to bot-inflated feeds; ValidVisit flags which feed.

Low-quality origins per feed

Automated subscribers behind a feed tend to arrive from a narrow band of suspect origins even as addresses rotate. ValidVisit ties each finding to the {feedid} so you act on the right one.

Concentration of low quality scores

When a feed's clicks cluster at the bottom of the 0–100 range, that points to automated agents rather than real subscribers.

How ValidVisit attributes MegaPush traffic

Each MegaPush macro maps to a normalized parameter, so every scored click is pinned to the right campaign, creative and publisher.

Campaign ID
MegaPush macro
{camp_id}
Maps to
campaign_id
Identifies
campaign
Feed ID
MegaPush macro
{feedid}
Maps to
publisher_id
Identifies
publisher
Click ID
MegaPush macro
{clickid}
Maps to
click_id
Identifies
click
Community-sourcedMegaPush official docs

Pinpoint the bot publishers & placements in MegaPush

MegaPushitself isn’t the problem — bots and invalid traffic concentrate in a handful of its sub-sources: the publisher, site or zone, and the placement or widget within it. So we roll the score up by those MegaPush tokens, not by creative (which says nothing about whether a click was human).

0–39 invalid40–69 suspicious70–100 clean
megapush-pub-447118
megapush-zone-7741
megapush-verified-2b86

Illustrative example — MegaPush traffic scored 0–100 per sub-source, worst first.

See your own MegaPush sub-sources scored this way.

Publisher / site / zone

Bot / invalid-traffic score broken down by:

  • Feed ID {feedid}The subscriber-feed id — the source you blacklist or down-bid in the campaign.

Per-click id: MegaPush passes a unique click id, so we also run velocity, deduplication and repeat-source checks on every click.

Compare bot & invalid-traffic breakdown across every ad network →

How the detection works

100+
Scale

Data points → one score

Every click is weighed against more than a hundred independent data points and reduced to a single, sortable 0–100 quality score.

1 verdict
Depth

Many angles, combined

Each data point is combined rather than checked in isolation, so a genuine human almost never trips enough of them to be flagged — and bots that beat one rarely beat the rest.

0–100
Model

Proprietary, not a black box

The detection model is ours and stays that way. What you get is a clear verdict on every click — not a single brittle rule you can game, and not an unexplained number you can't act on.

per source
Action

Pinned to the source

Every verdict maps to the campaign, publisher and placement that sent the click — so you know exactly which source to cut.

MegaPush traffic quality — FAQ

How do I set up ValidVisit for MegaPush?+

Add ValidVisit's script to your landing page and append MegaPush's macros — {feedid}, {camp_id} and {clickid} — to your destination URL. The pixel captures them as the visitor arrives and stores a scored verdict per click, segmented by feed, with nothing on the click path.

Can ValidVisit tell me which MegaPush feeds to disable?+

Yes. Because {feedid} is on every click, ValidVisit ranks your feeds by quality and by what is dragging their scores down, and you disable or down-bid the offenders in your MegaPush campaign. ValidVisit reports the evidence; you apply the change.

Why score at the feed level?+

MegaPush quality is set by which subscriber feed you buy. Scoring per feed separates feeds of genuine subscribers from those padded with incentivised or bot opt-ins — the distinction a campaign average hides, and the exact lever MegaPush gives you.

Detect fraud on other push networks

All click fraud protection

Catch the fake clicks on MegaPush.

See which campaigns and publishers send real, converting traffic vs bots — every click scored 0–100.

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