Click fraud protection for ecommerce: protect ROAS and clean your bidding signals

High-volume Shopping, Performance Max and Meta campaigns pull in broad inventory to find buyers, and breadth is where invalid traffic rides along:

• Budget leakage — every bot or low-intent click on a product ad is spend with no chance of a sale, and at ecommerce volumes it compounds fast.
• Polluted bidding signals — this is the subtler cost. Invalid clicks and junk sessions feed Smart Bidding noisy data, so the algorithm optimises toward the wrong audiences and the damage outlasts the wasted clicks.
• Extended inventory — Search Partners, PMax placements and Meta's Audience Network carry more variance than core feeds.

ValidVisit scores every inbound click 0–100, weighing each against 100+ independent data points that span its network origin, the device behind it and how the visitor behaves. Crucially for ecommerce, it attributes invalid traffic to the campaign, placement and publisher sending it, so you can see which slice of a sprawling Shopping or PMax campaign is eroding ROAS — detail the platform's blended reporting hides. It runs alongside your conversion pixel with no funnel hop, so revenue tracking is untouched.

With a per-source invalid-traffic view you can move budget toward the placements and campaigns delivering real, converting humans and away from the ones inflating clicks. Reducing the junk also gives Smart Bidding cleaner signals to learn from. ValidVisit measures and reports; you make the budget and exclusion calls inside the ad platform.